社交电商热潮的背后（英）

Behind the rizz ofBehind the rizz of Social Commerce03.Defining Social Commerce 08.#NoFilter: Why Social Commerce matters to sellers in Southeast Asia13.Thumbs-up for Social Commerce 24.#fyp Three tips for sellers to optimise Social Commerce value33.Staying on trend with Social Commerce 35.MethodologyThumbs-down for Social Commerce19.DefiningBehind the rizz of Social CommerceWhat is Social Commerce?Behind the rizz of Social CommerceSocial Commerce is made up of two entitiessocial mediae-commercestart with a social element,using which to nurture a user base, then the user base gets monetised.We define it as platforms thatWhat is Social Commerce?Behind the rizz of Social Commerce*e-shopaholics are a group of avid e-shoppers found in the analysis of survey results gathered between July and August 2022 from over 9,000 participants across six countries – Singapore, Malaysia, The Philippines, Indonesia, Thailand and Vietnam. While e-shopaholics made up just 15% of e-shoppers, they’re accountable for 45% of total e-commerce purchases.The popularity of these social-first, commerce-second platforms in Southeast Asia hinges on our unique use of social platforms here.Ninja Van Group’s study on “What's next for the future of E-commerce in Southeast Asia?” found that social media is the modern-day search engine for *e-shopaholics. The SYNC Southeast Asia report“Bold Moves: Leading Southeast Asia’snext wave of consumer growth” foundthat social media is not only a highly used online channel for discovery but also across different stages in the purchasing journey. Bella Khan is an example of a Social Commerce seller in Malaysia.What is Social Commerce?Behind the rizz of Social CommerceThe ideal Social Commerce experience enables the entire shopper journey to unfold in the social environment.In Southeast Asia, only TikTok Shop delivers this ideal.considerationdiscoverypurchaseWhat is Social Commerce?Behind the rizz of Social CommerceIn reality, these social-first, commerce-secondplatforms serve as traffic drivers for sellers.●Social media platforms act as directories for sellers, allowing shoppers to visit sellers’ sites that appear to be in the same social environment. ●Chat apps let shoppers interact with sellers before they make any purchases.Behind the rizz of Social Commercematters to sellers in Southeast Asia?#NoFilter WhyWhy is Social Commerce important for sellers?Behind the rizz of Social CommerceTogether with market research firm Milieu Insight,we surveyed *600 Social Commerce sellers across six countriesin November 2023 to learn their views on Social Commerce.SingaporeMalaysiaPhilippinesIndonesiaThailandVietnamIn Malaysia, these are the top three categories that the surveyed sellers operate in:And here’s why Social Commerce matters to them.*Click here for fieldwork methodology.Health & WellnessFood & BeveragesFashionWhy is Social Commerce important for sellers?Behind the rizz of Social Commerce1. Social Commerce comes with a captive audienceThe nature of a so