品牌价值-欧洲最具价值和最强大品牌500强的2025年度报告（英）

Europe 500 2025 The annual report on the most valuable and strongest European brands Europe’s top 500 brands hit €2.3 trillion in brand value despite global economic uncertainty + German brands secure seven of the top 10 spots on the most valuable brands list; T remains Europe’s most valuable brand for the third consecutive year + Revolut’s brand value surges eightfold, making it the fastest-growing brand in Europe + Local champions outperform global giants: Valio and Greggs rank among Europe’s strongest brandsBrand Finance Europe 500 2025brandirectory.com/europe  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Regional Overview 7Valuation Analysis 9Most Valuable European Brands 2025 10Most Valuable Brand: T 12Fastest Growing Brand Value: Revolut 13Brand to Watch: AirBus 14Brand Strength Analysis 15Brand Guardianship Index 18Brand Value Ranking (EURm) 20Insights 30Emotional support: 31 How love for brands drives consideration Annie Brown, Valuation DirectorSustainability’s toughest crowd: 34 Europe holds brands to account Sofia Liszka, Senior Strategy & Sustainability ConsultantEuropean brands outshine domestic rivals 36 in reputation and appeal for US consumers Henry Farr, Valuation DirectorMethodology 38Our Services 46Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Europe 500 2025brandirectory.com/europe  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enablin