Z世代个性化消费医疗洞察报告

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䔶CONTENTS⵸鎊嶊餩⼕毫雩濼♸遤⚹01嶊餩⼕毫꨽宠♸⨊㥩02嶊餩⼕毫Ɀ瘻䕧ㆇ㔔稇0304 䚪絕&㾝劅嶊餩⼕毫VS⠛絡⼕毫Ⱒ✵嶊餩⼕毫维度消费医疗传统医疗꨽宠䚍餘佖㊤㘗ծ〳鷥䚍꨽宠⴮꨽氬氻屛毫佅➰倰⚡➃/㉁⚌⥂ꤗ⼕⥂/佟䏎⚺㼋Ɀ瘻⚺⡤嶊餩罏⚺⸓鷥䭊⼕欰⚺㼋Ɀ瘻⟟呔劼ⵖ䋑㖞⻊㹁⟟鷳僈䏞넞佟䏎䭷㼋⟟⚚呔港盗剪⸉呍䗱欽䨪⡤낉♸佪卓䎇ꅾ⟄毫佪ㄤ㸝Ⰼ⚹呍䗱嶊餩⼕毫⟄嶊餩罏⚺⸓⨴䐀盗椚ծ佖㊤欰崞餘ꆀ䧴䲿⼮㢪㖈䕎韌瘝꨽宠⚹㼋ぢ涸⼕毫⨴䐀剪⸉⚺銳忘駈ꬋ氬氻屛毫䚍涸⨴䐀꨽宠կⰨ剣䔂嶊餩㾩䚍ㄤ䓳⼕毫⴮䚍կ劥䫣デ嶍⿺涸嶊餩⼕毫고湡鵛錠䩛助⿽滚淼䩛助䒓滚錭䩛助滚郍⿡ꤑ助랱滚㕕屛毫岦尲㞅⯎⽜趄䩧鸣˘˘牙決牙江牙俤宐⯕ꛏ⯕㶩㳄肌䗎ꛏ屛毫帿㽻꬗鿈幡峇⻊㷖䰃肌˘˘暅뤼繠涯/峤暅暅뤼⥝㢕暅뤼姻殻暅뤼猫嗃璷尲㼓꡻孮⻊暟嶃䋒˘˘滚〡꬗Z⚆➿Generation
Z⡲⚹♧⚡➿꣢獦靘痗〿㖈♶ず露㞯⚥䭷➿涸薴㔵剣䨾♶ずⰢ✵Z⚆➿Z⚆➿ⴀ欰㖈⚥㕂絑崸넞鸟㟞Ɤ涸䎃➿暟餘欰崞湱㼆㺢駈䎇⚂䖤ⵌ刿㢴涸➿꣢餒㺢⠛䪬嶊餩腊⸂䔂⸢կ呏研2018-2024䎃넞罌䔶》➃侨⠮皾18-24㿨➃纈⚥䱹鵛7000♰➃䱹「鵂䧴姻㖈䱹「넞瘝侅肫罜㖈Z⚆➿䧭Ɤ涸䎃➿⚥㕂⿶絑⾎✫Ⰼ椕⻊ծ㙹䋑⻊ㄤ⥌䜂⻊侨㶶⻊涸♲肅嵠惐㔔姼鵯♧纈⡤⿶Ⱘ剣刿⸈䒓佞ծ㢴⯋♸⚡䚍⻊涸嶊餩錜岤ꅾ嶊餩遤⚹䌄勻涸礵牟忘駈ㄤ荈䧮⟟⧩㹊梡կ㖈嶊餩⼕毫곭㚖⨴䐀♸괃⧩䎇ꅾ涸Z⚆➿⛲䊺䧭⚹䔲➋♶雮涸欰⸂ⱙկ剒傍鄄欽✵䭷獦1980䎃➿ⴀ欰涸䎃鲽➃㥵➚鸑䌢僽䭷1995䎃荛2010䎃ⴀ欰涸♧➿➃կ劥䫣デ⚥暵䭷2000-2006䎃ⴀ欰湡⵸姻㢅✵18-24㿨䎃륁媯涸➃纈կ呏研㸽倰Ⱆ䋒涸2000-2006䎃ⴀ欰➃〡侨ꆀ椚雿♳䔲⵸䧮㕂18-24㿨➃纈侨ꆀ紨⚹1.15➉կ劥妃靈灇㼆韌⚹18~24㿨纈⡤靈灇ざ雦㔐佐剣佪呋劥305➃僽历⛎⤛⢪Z⚆➿䭆䫵嶊餩⼕毫Z⚆➿䙦呋䒓㾝괃⧩䲿⼮䊨玐剣ㆭ❈⚡䚍⻊涸꨽宠劥䫣デ㛇✵㖈絁꡼⽷ㄤ⚁㹻霄靍⿿僥18-24㿨➃纈㼆滚鿈ծ〡臼ծ꬗鿈嶊餩⼕毫고湡涸䱹「䞔ⲃծ꨽宠⨊㥩⿺䕧ㆇ㔔稇瘝䎇絕ざ꡼⽷靈灇絕雿䱲雭遤⚌〄㾝㼆瘻կ䫣デ皍➝꡼⽷呋劥ⴔ䋒䚍ⵆ䎃륁㖑⼓㷖⾎㙹䋑歑50.2%㥎49.8%21~24㿨75.1%18~20㿨24.9%㹻䏭䎃佐Ⰶ⚎鿈㖑⼓40.7%务鿈㖑⼓25.9%銯鿈㖑⼓26.6%⚎⻌㖑⼓6.9%劥猰/㣐⚁96.1%♧絁㙹䋑18.4%炞㡦⿺⟄♳2.9%倝♧絁㙹䋑22.6%✳絁㙹䋑15.4%♲絁㙹䋑22.3%㔋絁㙹䋑14.8%❀絁㙹䋑6.6%15-30♰⯋49.5%15♰⯋⟄♴21.0%31-50♰⯋19.0%51-100♰⯋7.5%101-200♰⯋3.0%넞务⿺⟄♴1%*地区和城市划分标准详⻅附录呍䗱峯㻋Z⚆➿괃⧩꬗⵸➃➃䎂瘝歑䚍ず呋Ⱒ岤괃⧩䲿⼮㣐鿈ⴔ靈灇㼆韌㶸㖈㢪䕎㔮䪓嶊餩⼕毫⨊㥩㶸㖈㖑㚖ㄤ➃纈䊵䒗⚡䚍⻊⴯倝助䒭「ⵌ鷅䰌⚡䚍⻊ծ㹁ⵖ⻊剪⸉僽䕧ㆇ嶊餩Ɀ瘻涸ꅾ銳㔔稇PART

1㖈劥妃靈灇꡼⽷⴩⚿涸䨾剣嶊餩⼕毫고湡务鵛錠䩛助僽濼儯➃侨剒㢴涸♧고濼儯嫱⢾䱹鵛9䧭կ靈灇㼆韌濼儯鵛錠䩛助ㄤ⿽滚淼䩛助涸嫱⢾儑衼넞✵Ⱖ➭고湡կ馄鵂1/4涸靈灇㼆韌荛㼱濼儯♧猫滚鿈嶊餩⼕毫고湡կ18-20㿨靈灇㼆韌濼儯鵛錠䩛助涸嫱⢾剒넞馄鵂90%21-24㿨靈灇㼆韌鵛錠䩛助♸⿽滚淼䩛助濼儯嫱⢾䎇⴩껷⡙կ➢䚍ⵆ絶䏞溏歑䚍㼆鵛錠䩛助濼儯嫱⢾刿넞㥎䚍㼆⿽滚淼䩛助濼儯嫱⢾刿넞կ
N=305鵛錠䩛助⿽滚淼䩛助䒓滚錭䩛助滚郍⿡ꤑ助랱滚㕕屛毫岦尲㞅⯎⽜趄䩧鸣㖲♶濼儯87.5%83.0%48.5%42.3%34.8%33.4%27.5%0.3%0.0%29.0%31.6%31.6%36.8%42.1%73.7%92.1%0.4%27.1%35.8%34.1%44.1%50.7%86.0%86.0%㖲♶濼儯⽜趄䩧鸣랱滚㕕屛毫岦尲㞅⯎滚郍⿡ꤑ助䒓滚錭䩛助⿽滚淼䩛助鵛錠䩛助21-24㿨18~20㿨0.7%17.8%30.9%20.4%37.5%33.6%75.7%92.1%037.3%38.6%46.4%47.1%63.4%90.20%83.0%㥎歑΍嶊餩⼕毫雩濼♸遤⚹







滚鿈嶊餩⼕毫고湡务鵛錠䩛助涸濼儯桧剒넞Ⱖ妃僽⿽滚淼/䒓滚錭䩛助滚鿈嶊餩⼕毫고湡濼儯桧ˋ䚪⡤滚鿈嶊餩⼕毫고湡濼儯桧ˋBy䎃륁ծ䚍ⵆN=305㼆✵〡臼嶊餩⼕毫고湡暅뤼繠涯/峤暅ծ暅뤼⥝㢕ծ暅뤼姻殻涸濼儯嫱⢾䱗ぜ⵸♲կ♶ず䎃륁媯靈灇㼆韌㼆ぐ猫〡臼嶊餩⼕毫고湡濼儯䞔ⲃ䊵䒗♶㣐կ湱㼆罜鎊歑䚍刿Ⱒ岤暅뤼⥝㢕㥎䚍刿Ⱒ岤暅뤼繠涯/峤暅կ0.0%13.2%36.8%60.5%63.2%68.4%73.7%0.4%18.3%31.4%60.7%69.4%73.4%72.1%21-24㿨18~20㿨0.7%13.2%23.7%55.3%61.8%70.4%67.1%0.0%20.9%41.8%66.0%73.9%73.9%77.8%㥎歑暅뤼⥝㢕㥵掐櫘暅ծ⛐뤼ծ邉暅瘝暅뤼姻殻ゎ곳꬗㢪猰䩛助暅뤼繠涯/峤暅暅뤼猫嗃璷尲㼓꡻㖲♶濼儯孮⻊暟嶃䋒〡臼嶊餩⼕毫고湡务暅뤼繠涯/峤暅ծ暅뤼⥝㢕/姻殻涸濼儯桧剒넞〡臼嶊餩⼕毫고湡濼儯桧ˋ䚪⡤〡臼嶊餩⼕毫고湡濼儯桧ˋBy
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淼肌嶊餩⼕毫고湡濼儯桧ˋ䚪⡤淼肌嶊餩⼕毫고湡濼儯桧ˋBy䎃륁ծ䚍ⵆ΍嶊餩⼕毫雩濼♸遤⚹







♶ず㖑⼓靈灇㼆韌㼆ぐ猫嶊餩⼕毫고湡濼儯䞔ⲃ㶸㖈鳅⚹僈儑涸䊵䒗կ务ծ銯鿈ㄤ⚎⻌㖑⼓鵛錠䩛助濼儯嫱⢾剒넞䎇儑衼넞✵Ⱖ➭고湡կ⚎鿈㖑⼓ⴭ僽⿽滚淼䩛助濼儯嫱⢾僈儑넞✵Ⱖ➭고湡կ⚎鿈㖑⼓㼆ぐ碫꬗鿈淼肌嶊餩⼕毫고湡涸濼儯嫱⢾儑衼넞✵Ⱖ➭㖑⼓կ䒓滚錭䩛助⿽滚淼䩛助鵛錠䩛助滚郍⿡ꤑ䩛助랱滚㕕屛毫岦尲㞅⯎⽜趄䩧鸣㖲♶濼儯⚎鿈㖑⼓⚥鿈㖑⼓銯鿈㖑⼓⚎⻌㖑⼓䚪⡤牙俤牙江牙決宐⯕ꛏ牙氀⚎鿈㖑⼓⚥鿈㖑⼓銯鿈㖑⼓⚎⻌㖑⼓⯕㶩㳄