世界经济论坛-处于转折点的旅行和旅游业：转型增长的原则（英）

Travel and Tourism at a Turning Point: Principles for Transformative GrowthI N S I G H T R E P O R TJ U L Y 2 0 2 5In collaboration with KearneyImages: Getty Images, UnsplashDisclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.© 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.ContentsForewordExecutive summaryIntroduction: Travel and tourism (T&T) at a crossroads1 Growth areas and tension points as key trends for T&T1.1 Growth areas1.2 Tension points2 Guiding principles for a transformed sector2.1 Guiding principles3 From principles to action: Enablers and potential areas for intervention3.1 Key enablers for implementation3.2 Action areas and priorities for the public sector (national and regional levels)3.3 Action areas and priorities for T&T sector constituents3.4 Role of the wider ecosystemConclusion: Towards a new vision for T&TContributorsEndnotes3458101221213030313436373840Travel and Tourism at a Turning Point: Principles for Transformative Growth2ForewordThis insight report arrives at a crucial moment for the travel and tourism (T&T) sector. Today, T&T is at a crossroads, facing a complex landscape filled with new opportunities and a variety of challenges. The sector is projected to serve about 30 billion tourist visits and contribute $16 trillion to global GDP by 2034 – more than 11% of the world’s economy. This remarkable trajectory, coupled with T&T’s impacts, extending far beyond its substantial economic contributions, presents unprecedented possibilities. The sector encompasses cultural exchange, social connection and personal enrichment – all catalysts for positive global change. It is a vital engine of growth, deeply interconnected with a wide array of industries and crucial to the well-being of communities and individuals. However, this path forward is not without its challenges. The past five years have been tumultuous, including worldwide disruptions, geopolitical tensions and the COVID-19 pandemic. Yet through it all, the sector has demonstrated remarkable resilience and resourcefulness, and, as a result, it is more important than ever to the global economy. This report proposes a set of guiding principles aimed at fostering a transformed and more sustainable industry; it delves into the enablers and potential areas for intervention that can help achieve these goals. It also details tension points, including environmental impacts, the need for investments and work