GenAI在零售营销和运营自动化中的应用：从数据到参与（英）-Hexaware

GenAI in Retail Marketing and Operations Automation: From Data to EngagementUnlock the future of retail marketing automation with GenAI for seamless omnichannel customer experiences.WhitepaperJuly 2025© 2025 Hexaware Technologies Limited. All rights reserved2GenAI in Retail Marketing and Operations Automation: From Data to Engagement01 Executive Summary02 The Retail Marketing Shift03 The Retail Marketing Challenge• Cultural Disconnect• Influencer Controversy• Operational Breakdown04 Operational Bottlenecks in Retail Marketing Teams05 The Need of the Hour06 Our GenAI-powered Solution1. Marketing Data Foundation (MDF)2. AudienceMatchAI 3. Content Hub 4. Social Media Command Center• Strategic Business Impact• Technical Architecture• Success Stories07 ConclusionContentsGenAI in Retail Marketing and Operations Automation: From Data to EngagementThe retail landscape is undergoing a profound transformation. Consumers expect brands to provide intelligent, personalized omnichannel customer experiences that are seamless and consistent across every channel and interaction. However, many retailers are constrained by traditional marketing technology systems that are ill-equipped to meet these rising demands. Legacy tools struggle to adapt to fast-changing consumer behaviors, fragmented channel ecosystems, and the need for real-time responsiveness. This often results in missed opportunities, cultural missteps, and a failure to connect meaningfully with customers, ultimately eroding loyalty and market share.Retailers need modern marketing technologies that provide real-time insights, precise response, and continuous optimization of engagement strategies. Platforms that leverage AI in retail marketing, modular designs, and real-time content generation, enable retailers to turn insights into timely, targeted action. This whitepaper explores the evolving demands of retail marketing, highlights real-world examples and operational pressures in delivering timely, personalized, and consistent omnichannel customer experiences, and introduces our intelligent marketing platform as a strategic solution. Designed and developed for retail, the solution empowers your marketing teams to unify data, engage customers with precision, and scale omnichannel campaigns faster and more effectively, driving measurable results and long-term brand value.Executive Summary013© 2025 Hexaware Technologies Limited. All rights reservedGenAI in Retail Marketing and Operations Automation: From Data to EngagementRetail marketing is rapidly transforming in response to shifting consumer expectations and technological advances. Gone are the days when seasonal campaigns and batch-and-blast emails were sufficient to engage consumers. Today, success hinges on delivering micro-targeted, real-time experiences across multiple touchpoints. Today’s consumers expect brands to provide relevance, speed, and continuity at every touchpoint.This elevated expectation has reshaped how retail marketing teams operat