品牌价值-2025年全球马拉松赛事品牌50强（英）

The World's sTrongesT MaraThon Brands 2025Marathons 50brandirectory.com/marathons  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 8David Haigh, Chairman & CEO, Brand FinanceRanking Analysis 11Ranking Analysis 12Marathons Study Methodology 19Brand Strength Index Ranking 23Definitions 24Brand Valuation Methodology 26Economic Impact 29Running for Impact: How Global Marathons 30 Propel Economic Growth and PrestigeEconomic Impact Methodology 35Economic Impact Ranking (USDm) 36Insights 39Beyond the Finish Line: 40 What Drives Marathon Participation Engagement?Scott Moore, Sports Services Senior Consultant, Brand FinanceMeasuring the Effectiveness of Marathon Sponsorship 46Hugo Hensley, Head of Sports Services, Brand FinanceThe Power of Marathons: 50 Showcasing the Appeal of Cities and SportsArtur Bryzghalov, CFA, Place Branding Manager, Brand Finance Aglaë Perrin, Place Branding Analyst, Brand FinanceBrand Spotlights 53TCS London Marathon 55Hugh Brasher, CEOTCS 58Abhinav Kumar, Global Chief Marketing OfficerAbbott World Marathon Majors 60Dawna Stone, Chief Executive OfficerSport Services 63The world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand Finance$5.2 billion: Economic impact of the world’s marathons on the communities where they run + London Marathon leads as the world's strongest marathon brand, with New York City Marathon close behind + Paris Marathon secures third, leveraging Olympic halo effect despite non-Major status + New York City Marathon is the most valuable marathon brand, estimated at $292 million + The world’s top 50 marathons raised an estimated $425 million for charity in 2024 + Abbott World Marathon Majors account for over half of total economic impact and