2025年视频开发者报告（英）

T H E 8 T HA N N U A LB I T M O V I NV I D E OD E V E L O P E RR E P O R TShaping the future of videoWelcomeKey findingsMethodologyT H E S T A T E O F T H E S T R E A M I N G I N D U S T R YThe biggest challengesInnovation and prioritiesAI and machine learningSustainabilityV I D E O E N C O D I N GVideo EncodingVideo codecsAudio codecsLive streaming formatsDistribution streaming formatsLow latency streamingContent aware encoding46812141618 24252728293032C O N T E N T SV I D E O P L A Y E RPlatforms and devicesPlayer codebaseDevelopment frameworksDev team resource and supportContent distributionV I D E O A N A L Y T I C SVideo analytics providersCollecting video dataVideo analytics dataVideo performance metricsDevelopment time spentInvestigating streaming-related issuesM O N E T I Z A T I O N , C O N T E N T P R O T E C T I O N A N D D I S T R I B U T I O NMonetization modelsAd architectureContent protectionDRM worklowCDN Solution 3638394041 444546474849 525455575854the number of respondents is lower compared to previous years. We decided to produce the report because we had enough respondents to produce a report representative of the industry. But we need to rethink our approach to gathering insights. Don’t worry, we will always produce the Video Developer Report, but next year’s may look a little different — stay tuned!Looking specifically at the results between our 1st and 8th Video Developer Report, in 2017, delivering playback to all devices topped the list, but now it’s ad insertion. Delivering playback on all devices remains a big challenge for the industry, which isn’t surprising given the enormous number of devices and platforms. However, it is clear the industry’s top priority is monetizing content more effectively with ad tech, which can be attributed to the huge spike in AVOD and FAST business models. Back in 2017, SVOD was still the dominant business model, and it was 3 years before Netflix doubled down on never having adverts on its service before eventually launching them in 2022!Something else I noticed on the encoding side was the continued support for AV1. Even in 2017, there was interest in adopting AV1, but it hasn’t translated into widespread adoption. At Bitmovin, we are huge supporters of AV1 because of its compression performance that can achieve the same visual quality using Welcomethem AI. We don’t want a market flooded with gimmicks; we want ground-breaking technology that meets customer needs. This year’s report provides a good barometer for where there are market needs for AI, with audio transcription and speech-to-text topping the poll. This year’s report shows an intriguing landscape for the media and entertainment technology industry. There’s a real appetite for innovation and monetizing content, which will support the industry’s growth. It’s been a challenging couple of years, but as ever, I remain hopeful we’ll regain momentum. I’ll sign off by saying thank you to everyone who completed the survey and