2025年旅游趋势报告（英）

The Trends in TravelWelcome to Unpack ’25, the data-driven predictions of where people will go and what they’ll do there in the year to come. Expedia, Hotels.com and Vrbo combined first-party travel data and global research for this year’s travel trends that includes Goods Getaways, JOMO Travel, and a traditional value vacation type that’s getting a new look from Gen Z.Travel Trends“Expedia Group continuously works to blend technology with travel, making journeys simpler and more enjoyable. The Unpack report is our opportunity to reflect on what travelers are seeking and how our partners are innovating,” said Ariane Gorin, CEO of Expedia Group. “From this year’s trends, I’m eager to book a One-Click Trip and visit some Detour Destinations for my next vacation.”In 2025, travelers are not only taking the road well-traveled, they’re also taking detours to experience new places. Detour Destinations are less well-known and less crowded than tourist hotspots, but these rising stars are well worth putting on an itinerary, either as an add-on or the main destination. Expedia’s list of Detour Destinations all experienced an increase in searches over the past year, and 63% of consumers say they are likely to visit a detour destination on their next trip*. Krabi, Thailand Detour DestinationsReims, FranceExpedia’s Detour Destinations Based on percentage increase in flight searches on Expedia: (Date range Sept. 1, 2023 – Aug. 31, 2024) Reims, France (detour from Paris) Brescia, Italy (detour from Milan) Cozumel, Mexico (detour from Cancun) Brescia, ItalyWaikato, New ZealandSanta Barbara, California, USA (detour from LA) Waikato, New Zealand (detour from Auckland) Girona, Spain (detour from Barcelona) Fukuoka, Japan (detour from Tokyo)Fukuoka, JapanCanmore, Alberta, CanadaAbu Dhabi, UAE (detour from Dubai) Krabi, Thailand (detour from Phuket) Canmore, Alberta, Canada (detour from Calgary) Abu Dhabi, UAEGoods GetawaysIt’s time to leave the keychains and fridge magnets at the gift shop. Travelers are going the distance in search of treasures they can’t get at home and can’t go home without. On TikTok, everything from a chocolate bar from Dubai, skincare products from Korea, candy from Japan, and butter from France have gone viral. Gen Z can’t wait to get their hands on these specialty goods.In addition to sightseeing and visiting tourist attractions, travelers are also frequenting local supermarkets and grocery stores to find local delicacies. Global survey data show that 39% of travelers usually visit a grocery store and 44% shop to buy local goods they can’t get at home*. Coffee tours in Costa Rica, tea tastings in China, and matcha experiences in Japan are some of the most popular goods getaway experiences on Expedia. Travelers are clearly entering a new souven-era**. **Based on global activities data on Expedia between Jan. 1–Aug. 1, 2024 All- Inclusive EraSometimes all-inclusives get a bad rap, but today’s all-inclusive resorts are