世界互联网大会2024跨境电商竞争力研究报告国别维度

跨境电商竞争力研究报告——国别维度世界互联网大会2024年11月前　言当前，百年变局加速演进，国际形势发生深刻复杂变化。同时，跨境电商发展态势良好，成为全球经济发展的亮点。为进一步帮助各国营造有利于跨境电商产业发展的营商环境，世界互联网大会立足国际组织定位，依托会员单位和大会跨境电商工作组，联合行业智库、高校和企业力量，开展跨境电商竞争力研究并推出系列研究成果，形成针对国别维度、平台企业和物流企业的三份研究报告。本报告为国别维度的跨境电商竞争力研究报告。报告对来自六大洲的 55 个样本国家，从营商环境和产业竞争力两方面，分别构建衡量跨境电商竞争力的指标体系，通过官方数据、行业调研、专家访谈等方式对指标逐一进行量化研究，利用层次分析法等逐级处理指标数据得到各国竞争力水平，对研究结论进行深入分析。通过研究各国跨境电商领域的相关情况，报告有以下主要发现：营商环境方面，完善且可预期的法律法规框架是发展的重要保障，制定和参与国际规则是跨境电商发展的重要驱动力，降低跨境电商清关成本和完善公共服务有助于吸引更多主体参与跨境电商业务。产业竞争力方面，数字基础设施能够显著推动跨境电商产业升级，现代物流体系支持跨境电商企业更好融入全球贸易，全民数字素养是推动跨境电商发展的重要因素，企业能力建设能够提升跨境电商产业活力。4跨境电商竞争力研究报告—— 国别维度核心结论CONTENT目录一、核心结论（一）完善且可预期的法律法规框架是发展的重要保障 ···································································01（二）参与国际规则可以完善国内相关法律法规制度框架 ·······························································02（三）较低的清关成本有效降低跨境电商进入壁垒 ············································································02（四）跨境贸易便利化措施显著提升跨境电商发展效率 ···································································02（五）数字基础设施能够显著推动跨境电商产业升级 ·······································································03（六）现代物流体系支持跨境电商企业更好融入全球贸易 ·······························································03（七）全民数字素养是推动跨境电商发展的重要因素 ·······································································03（八）企业能力建设有助于提升跨境电商产业活力 ············································································04二、研究体系（一）跨境电商竞争力的定义 ·················································································································05（二）国别选取与分析 ·····························································································································06（三）指标体系与框架 ·····························································································································06三、结果分析（一）按指标维度分析结果 ·····················································································································09（二）典型国家 ··········································································································································15（三）按区域维度分析结果 ·····················································································································17（四）按收入维度分析结果 ·····················································································································18附录 1 研究对象与指标说明 ·······························································································································20附录 2 数据处理说明 ············································································································································28后　记 ·····································································································································································30核心结论( 一 ) 完善且可预期的法律法规框架是发展的重要保障跨境电商改变了传统国际贸易的商业模式和运作方式，深刻影响全球经贸格局。借助跨境电商，世界各地商家与消费者实现了前所未有的紧密对接，全球贸易潜力得以更加充分释放。跨境电商发展不仅满足了多元化的消费需求，也为发展中国家和中小企业参与全球经济创造全新机遇。本报告对 55 个国家跨境电商竞争力进行研究，旨在总结成功经验，为各国优化资源配置，建立差异化竞争优势