世界互联网大会2024跨境电商竞争力研究报告物流企业

世界互联网大会2024年11月跨境电商竞争力研究报告——物流企业前　言当前，百年变局加速演进，国际形势发生深刻复杂变化。同时，跨境电商发展态势良好，成为全球经济发展的亮点。为进一步帮助各经济体营造有利于跨境电商产业发展的营商环境，世界互联网大会立足国际组织定位，依托会员单位和大会跨境电商工作组，联合行业智库、高校和企业力量，开展跨境电商竞争力研究并推出系列研究成果，形成针对国别维度、平台企业和物流企业的三份研究报告。本报告为物流企业维度的跨境电商竞争力研究报告。报告选取了全球 6 个区域50 家代表性物流企业作为研究对象，从经营、服务、创新和可持续发展四个维度衡量物流企业的竞争力，并构建三级指标体系，基于公开数据、行业调研、专家访谈等方式对指标逐一进行结果量化，利用层次分析法逐级处理指标数据，得到物流企业竞争力水平，并对研究结论进行了深入分析。报告总结了物流企业竞争力表现：一是提升运输时效是强化物流企业竞争力的核心因素；二是端到端服务是企业全球资源整合能力的重要体现；三是多元化运输服务构筑跨境电商物流护城河；四是灵活专业的跨境仓储成为企业差异化竞争新选择；五是智能化绿色化双轮驱动竞争优势升级。CONTENT目录一、核心结论（一）提升运输时效是强化物流企业竞争力的核心因素 ···································································01（二）端到端服务是企业全球资源整合能力的重要体现 ···································································02（三）多元化运输服务构筑跨境电商物流护城河 ················································································02（四）灵活专业的跨境仓储成为差异化竞争新选择 ············································································03（五）智能化绿色化双轮驱动竞争优势升级 ························································································03二、研究体系（一）物流企业样本选取 ·························································································································05（二）指标体系与框架 ·····························································································································05三、结果分析（一）按指标维度分析结果 ·····················································································································07（二）典型企业 ··········································································································································12（三）按主营业务分析结果 ·····················································································································14附录 1 研究对象与指标说明 ·······························································································································17附录 2 数据处理说明 ············································································································································22后　记 ·····································································································································································2301核心结论核心结论本报告研究的物流企业指为跨境电商活动提供物流服务的企业，行业类型可分为干线运输、小包业务、仓储服务，服务环节涵盖了揽收、干线、分拨、派送。物流是跨境电商商品履约交付的核心环节，确保了交易的实际完成。随着全球贸易线上化进程加速，跨境电商带动物流业务爆发式增长的同时，对物流时效性、端到端服务、多元化运输方式、仓储灵活性等方面提出了更高要求。通过物流企业竞争力研究，得出如下结论：消费者对跨境商品送达速度的期望日渐增高。研究结果显示，物流企业积极施策，从前端揽收到尾程派送等各环节进行优化，显著提升了运输时效性：一是通过对运输路线进行科学合理的优化来提升运输效率；二是积极与优质航空公司建立合作关系，增加直飞航线，减少中转环节以加速货物流转；三是强化在目的国的清关能力，确保货物能够更顺畅地进入目的国市场。专栏 1 物流企业多措并举提升服务时效C.H. Robinson（罗宾逊公司）组织专家团队考察业务所在地的人口密度、地理环境、政策要求、城市规划等因素，制定符合当地条件的配送策略，运用自主研发的全球多式联运管理系统，实现截单后 4 小时内完成分拣包装，当天完成物流分拨，运输时效提升 0.5-1 天。FedEx（联邦快递）在亚太地区不断增加往返于中国、日本、韩国、新加坡等重要市场与欧美地区的直飞航线，能够实现货物最快在 2-5 天内送达欧美等主要市场；此外，FedEx逐渐加大对非洲市场的航线投入，开通连接南非约翰内斯堡、肯尼亚内罗毕等城市与欧洲、亚洲重要物流枢纽的航线，使得非洲的电商商家能够更快速地将商品出口到其他地区，同时也方便了其他地区的商品进入非洲市场。UPS Inc.（美国联合包裹运送服务公司）( 一 ) 提升运输时效是强化物流企业竞争力的核心因素01研究体系核心结论结果分析附 录后 记02跨境电商竞争力研究报告—— 物流企业核心结论( 二 ) 端到端服务是企业全球资源