KPMG+2023年首席执行官展望:亚太地区-英
KPMG 2023 CEO Outlook: Asia PacificKPMG Asia Pacifickpmg.com/CEOoutlookASPACContents03Foreword04Key themes05Economic outlook11Talent15Environmental, socialand governance (ESG)20Technology24Exploring opportunities for growth26Methodology and contacts© 2023 Copyright owned by one or more of the KPMG International entities. KPMG International entities provide no services to clients. All rights reserved.ForewordIt is our pleasure to present the 2023 KPMG CEO Outlook for Asia Pacific (ASPAC), which paints a picture of how the region’s business leaders view dominant business trends — and reveals their crucial next steps. This report is based on data gathered from a survey of 1,325 corporate executives around the world, with 400 respondents representing ASPAC. Given the turbulence of prevailing geopolitical and macroeconomic currents, ASPAC CEOs are expressing lower levels of confidence in the world’s growth prospects than their counterparts elsewhere in the world. Despite this, many corporate leaders in the region retain their optimism, as they pursue active measures to counter the force of global headwinds.A more conservative stance on their own growth outlook is common among the region’s firms. This is perhaps due to lower-than-expected economic growth among many countries in the region and persisting geopolitical and global economic uncertainties. Beyond that, CEOs in ASPAC are mapping paths towards the expansion of their own business, with many looking to use digitization as leverage for growth, besides strategic investments in talent and ESG. At the same time, ASPAC executives are less fretful about the impact of disruptive technology than their peers worldwide, suggesting growing dexterity in navigating the complexities of emerging tech in the region. Generative AI is a top area of investment for business leaders in ASPAC, which means that companies are cognizant of the vast potential this technology can bring for business utility and growth. However, CEOs in ASPAC are also striking a vigilant pose against the risks inherent to new technology, and are especially watchful of the impact cybersecurity can have on their organizations. More needs to be done among the region’s firms to strengthen their cyber defenses, especially as corporate leaders grow mindful of the sophistication of cyberattacks and the vulnerabilities that could compromise their business. Executives in ASPAC are also increasingly aware of the gap between advancing technology and the talent needed to optimize rapid innovation. Yet even as some firms in the region are planning to scale back headcount, more executives in ASPAC intend to hone their workforce capabilities this year than in 2022. This points to a keenness in boosting the skills of their remaining workforce to stay competitive in an ever-evolving market landscape. A sea change is likewise shaping the way organizations work and make use of their talent, as some ASPAC CEOs warm up to the concept of fully remote setups for
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