航空公司收入创新：最酷产品和服务的全球样本（英）

Issued 24 May 2022 Issued 21 March 2023 Airline Revenue Innovations IdeaWorksCompany © 2023 Page 1 Airline Revenue Innovations: A Global Sample of the Coolest Products and Services Eight ideas by airlines all over the globe: AirAsia, Cathay, Delta, easyJet, Eurowings, Emirates, Jetstar, United. Contents REINVENTING STARBUCKS ....................................................................................... 4 1. AIRASIA CHANGES TO CAPITAL A ....................................................................... 5 2. EASYJET GATEWAY LOUNGE AT GATWICK ...................................................... 7 3. EMIRATES WORLD RETAIL EXPERIENCE........................................................... 8 4. EUROWINGS EMPTY MIDDLE SEAT .................................................................... 9 5. JETSTAR FARECREDIT CANCEL OPTION ......................................................... 10 6. UNITED CLUB FLY AT DENVER .......................................................................... 11 7. LIFE ELEVATED WITH CATHAY .......................................................................... 12 8. DELTA – STARBUCKS REWARDS PARTNERSHIP ........................................... 14 THE PATH OF GOOD INTENTIONS .......................................................................... 16 The distribution of this report is made possible through the sponsorship of CarTrawler. CarTrawler is the leading global B2B provider of car rental and mobility solutions to the travel industry. Our purpose is to drive successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offerings to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services. CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own. Issued by IdeaWorksCompany.com LLC Shorewood, Wisconsin, USA www.IdeaWorksCompany.com Airline Revenue Innovations IdeaWorksCompany © 2023 Page 2 Airline Revenue Innovations IdeaWorksCompany © 2023 Page 3 About Jay Sorensen, Writer of the Report Jay Sorensen’s research and reports have made him a leading authority on frequent flyer programs and the ancillary revenue movement. He is a regular keynote speaker at ancillary revenue and airline retail conferences and has testified to the US Congress on ancillary revenue issues. His published works are relied upon by airline executives throughout the world and include first-ever guides on the topics of ancillary revenue and loyalty marketing. Mr. Sorensen has 38 years experience in product, partnership, and mar