给航空公司经理的建议——不要被2022年消费者挑战所麻痹（英）

Issued 01 March 2022 Advice to Airline Managers – Don’t be Paralyzed IdeaWorksCompany.com LLC © 2022 Page 1 Advice to Airline Managers – Don’t be Paralyzed by the 2022 Consumer Challenge CarTrawler-sponsored analysis describes how the airline industry must move past being a “deer in the headlights” and accept that the business of travel has changed. Contents The industry is behaving like a “deer in the headlights” ................................................................... 4 “We believe the worst is behind us . . .” ............................................................................................. 4 Five ways to overcome the 2022 consumer challenge ..................................................................... 6 1. Protect consumers from today’s travel uncertainty .................................................................... 6 2. Improve clarity of fare restrictions .................................................................................................. 8 3. Allow friends and families to pool frequent flyer points ........................................................... 10 4. Promote flexible holiday packages ................................................................................................. 11 5. Be more generous and kind to your consumers ........................................................................ 13 How you treat consumers defines your brand more than anything else ................................... 14 The free distribution of this report is made possible through the sponsorship of CarTrawler. CarTrawler is the leading global B2B provider of car rental and mobility solutions to the travel industry. Our purpose is to drive successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services. CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own. Issued by IdeaWorksCompany.com LLC Shorewood, Wisconsin, USA www.IdeaWorksCompany.com Advice to Airline Managers – Don’t be Paralyzed IdeaWorksCompany.com LLC © 2022 Page 2 Advice to Airline Managers – Don’t be Paralyzed IdeaWorksCompany.com LLC © 2022 Page 3 About Jay Sorensen, Writer of the Report Jay Sorensen’s research and reports have made him a leading authority on frequent flyer programs and the ancillary revenue movement. He is a regular keynote speaker at ancillary revenue and airline retail conferences, spoke at IATA Passenger Services Symposiums in Abu Dhabi