IWC咨询公司-Booking Path Magic转化消费者-报告（英）

Issued 21 February 2023 Booking Path Magic Converts Consumers IdeaWorksCompany © 2023 Page 1 Booking Path Magic Converts Consumers Examples from easyJet, Jet2.com, Jetstar, Ryanair, Singapore, and Wizz Air reveal responsive retailing methods for airline websites. Contents GREAT SALESPEOPLE RESPOND TO THE CUSTOMER ........................................ 4 EASYJET MAPS OUT MORE ....................................................................................... 5 JET2.COM SERVES UP CHILD MEALS ...................................................................... 6 WIZZ FEATURES FAMILY BRANDED FARES FOR LESS ........................................ 7 SINGAPORE SEATS KIDS FOR FREE ........................................................................ 8 RYANAIR IS FAMILY FRIENDLY.................................................................................. 8 JETSTAR PLACES CLUB MEMBERSHIP IN THE PATH ......................................... 11 AIRLINE RETAIL WILL EVOLVE TO BE MORE ........................................................ 12 The distribution of this report is made possible through the sponsorship of CarTrawler. CarTrawler is the leading global B2B provider of car rental and mobility solutions to the travel industry. Our purpose is to drive successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offerings to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services. CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own. Issued by IdeaWorksCompany.com LLC Shorewood, Wisconsin, USA www.IdeaWorksCompany.com Booking Path Magic Converts Consumers IdeaWorksCompany © 2023 Page 2 Booking Path Magic Converts Consumers IdeaWorksCompany © 2023 Page 3 About Jay Sorensen, Writer of the Report Jay Sorensen’s research and reports have made him a leading authority on frequent flyer programs and the ancillary revenue movement. He is a regular keynote speaker at ancillary revenue and airline retail conferences and has testified to the US Congress on ancillary revenue issues. His published works are relied upon by airline executives throughout the world and include first-ever guides on the topics of ancillary revenue and loyalty marketing. Mr. Sorensen has 38 years experience in product, partnership, and marketing development. As president of the IdeaWorksCompany consulting firm, he has helped boost airline revenue, started loyalty programs and co-branded credit cards, developed products in the service sector, and helped start an airline and other trave