航空公司将巨额收入优先用于座位选择（英）

Issued 24 May 2022 Issued 23 May 2023 Airlines Assign Big Revenue to Priority to Seat Selection IdeaWorksCompany © 2023 Page 1 Airlines Assign Big Revenue Priority to Seat Selection This report reviews the state of assigned seating fees in the US and how this billion-dollar ancillary revenue business can be improved. Contents HOW DID WE GO FROM $12 TO BILLIONS? .......................................................... 4 ASSIGNED SEATING REVENUE RIVALS BAGS ..................................................... 5 THE PATH TO AN ASSIGNED SEAT IS COMPLEX ................................................. 7 TO SEAT OR NOT TO SEAT, THAT IS THE QUESTION ......................................... 9 REVENUE MANAGEMENT IS EVOLVING .............................................................. 13 CREATE A PRODUCT, NOT JUST A FEE .............................................................. 14 The distribution of this report is made possible through the sponsorship of CarTrawler. CarTrawler is the leading global B2B provider of car rental and mobility solutions to the travel industry. Our purpose is to drive successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offerings to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services. CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own. Issued by IdeaWorksCompany.com LLC Shorewood, Wisconsin, USA www.IdeaWorksCompany.com Airlines Assign Big Revenue to Priority to Seat Selection IdeaWorksCompany © 2023 Page 2 Airlines Assign Big Revenue to Priority to Seat Selection IdeaWorksCompany © 2023 Page 3 About Jay Sorensen, Writer of the Report Jay Sorensen’s research and reports have made him a leading authority on frequent flyer programs and the ancillary revenue movement. He is a regular keynote speaker at ancillary revenue and airline retail conferences and has testified to the US Congress on ancillary revenue issues. His published works are relied upon by airline executives throughout the world and include first-ever guides on the topics of ancillary revenue and loyalty marketing. Mr. Sorensen has 38 years experience in product, partnership, and marketing development. As president of the IdeaWorksCompany consulting firm, he has helped boost airline revenue, started loyalty programs and co-branded credit cards, developed products in the service sector, and helped start an airline and other travel companies. His career includes 13 years at Midwest Airlines where he was responsible for marketing, sales, customer servic