2025MeetBrands中国出海新锐消费品牌榜单报告

2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ㣐ㄳ霹ꥥ满 MeetBrands 务㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀鵳Ⰶ痦♲䎃霉鷥䧮⟌㼆务㕂ㅷ晥䨾㢅涸Ⰼ椕⻊꣌媯剣✫刿⸈幡兠涸ⴼ倗կ务繠館僒种亭ծⰢ玘佟瘻佐稒⿺㖑続呔㽷」⻊䭯絯〜⸈Ⰼ椕䋑㖞姻➢湱㼆䒓佞涸㟞Ɤ梠㞯鵄Ⰶ絕匬䚍鷟굥䎇㶸涸♶烁㹁ワ劍♸姼ず傞䎂〵崨ꆀ紤ⵄ♸⽀♧⡛⟟垷䒭涸烁㹁䚍䘯鸟♴꣭ⴀ嵳姻㖈➢劼⠔끮⸓鲮ぢ腊⸂끮⸓կ㖈鵯呋涸胜兞♴2025 䎃涸㟞Ɤ湡叻♶ⱄ〫僽刿䘯罜僽刿珘ծ刿ⲥծ刿䔂——㖈㢕勇梠㞯务䒊用〳䭯絯涸絑蠒꯸䚍㖈㢴⯋䋑㖞务䕎䧭溫姻剣佪涸劥㖑⻊腊⸂㖈Ɤ劍畊✰务䭯絯獤稡〳瑬馊ワ劍涸呍䗱⠏⸷կ溫姻Ɀ㹁ⴀ嵳䧭餕涸♶僽僽や䫋⡞瀊劍굥〡罜僽ㅷ晥僽やⰨ㢊䭯絯鵳⻊涸腊⸂⡤禹կ㛇✵鵯♧Ɤ劍ⴼ倗D-MES ⴀ嵳ㅷ晥腊⸂垷㘗映絊⡲⚹ MeetBrands 嚸⽀涸呍䗱倰岁雿㛇炄կ➚䎃䧮⟌㖈䒁絯鵯♧呥卹涸ず傞絕ざ㢪鿈梠㞯♸遤⚌」⻊㼆垷㘗鵳遤✫♸傞⥡鵳涸刿倝♸吥ⲥ⸂宠刿溫㹊㖑导僥䔲♴ⴀ嵳畊✰涸Ⱒꝶ腊⸂絕匬կ䧮⟌劍䖉鵯⼝嚸⽀♶➑ッ梡꣌媯䚍䧭卓刿腊䧭⚹ㅷ晥ծ遤⚌♸餴劥⛓ꢂ涸Ⱏず露鎊⚹务㕂ⴀ嵳ㅷ晥㖈♶烁㹁务㗏㹁⵸遤䲿⣘幡兠涸ⴼ倗㗂叻♸䭯絯⸓⸂կⰌ椕⻊⛓騟䠁〄㢕勇告Ⱘ㢊Ɤ劍腊⸂涸ㅷ晥絊㼜饥䖤刿珘ծ刿鵴կCharles Shen 導兑䀔굷⛼帿霿꧋㔙⴯㨤➃ⰯCEO⟣⢆猇굷⛼帿霿꧋㔙❡ㅷⶰ䚪鄪AI 涸䘯鸟〄㾝姻㖈➢呏劥♳ꅾ㝕ㅷ晥涸䧭Ɤ倰䒭կ偽雿僽❡ㅷ⴯倝蒜㤉ծⰻ㺂欰❡♸⴯䠑欰䧭佪桧鵮僽傈䌢鵘蠒腊⸂♸䋑㖞峯㻋帿䏞ㅷ晥䨾腊鴪ⵌ涸腊⸂♳ꣳ姻㖈鵳Ⰶ䭷侨紩鵳⻊꣌媯կ雽㢴鵂⿡⣜饆Ɤ劍絑낉獤稡♸錞垷䫏Ⰶ䩞腊䒊用涸⠏⸷姻㖈鄄 AI ꅾ倝㹁⛐欨荛鄄䕸䏀ꅾ匬կ㖈鵯♧鵳玐务Ⰼ椕ㅷ晥⛓ꢂ涸畊✰姻㖈⸈鸟怵」⚹ AI 䎾欽腊⸂涸畊✰կ鵯♶➑僽"僽や⢪欽 AI"涸꡼곿刿Ⱒꝶ涸僽ㅷ晥腊や㼜侨研ծ䪮助♸⚌⸉帿䏞輑ざ腊や䪾 AI 䭯絯鲮⻊⚹刿䘯涸峯㻋ծ刿⠏涸Ɀ瘻ծ刿넞佪涸䪄遤➢罜䕎䧭絕匬䚍涸畊✰⠏⸷կ䧮⟌錜㻋ⵌ곭⯓涸ㅷ晥姻㖈模䧭♧勵Ⱒꝶ涸鵳⻊騟䖈➢侨研餴❡ⵌ濼霋餴❡ⱄⵌ〳䭯絯鵳⻊涸 AI 餴❡——鵯姻㖈䧭⚹ㅷ晥剒ꅾ銳ծ⛲剒ⰨꟋ劍⟟⧩涸䫡㙹屎կ溫姻Ⱘ㢊⵸澯䚍涸ㅷ晥♶⠔䪾 AI 錠⚹瀊劍䲿佪䊨Ⱘ罜僽㼜Ⱖ⡲⚹끮⸓絆絉腊⸂ծ❡ㅷ⴯倝♸㉁⚌垷䒭䭯絯怵鵳涸呍䗱㛇炄霃倶կ㖈♶烁㹁䚍⸈ⶢ涸Ⰼ椕畊✰务鵯猫腊⸂㼜䌐⸔ㅷ晥匬䒊刿珘㔿ծ⛲刿䭯⛉涸곭⯓㖑⡙կ2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ荝鳥㖈Ⰼ椕⻊嵠惐♸务㕂ㅷ晥⴯倝崞⸂❜宨涸➚㣔䧮⟌姻錛霆满♧㖞⵸䨾劢剣涸ⴀ嵳」ꬠկ倝Ꝙㅷ晥⟌⟄侨㶶⚹䋕ծ⟄峯㻋⚹菮♶➑㖈ꅾ匬Ⰼ椕嶊餩䋑㖞涸畊✰呔㽷刿㖈ꅾ倝㹁⛐务㕂⴯鸣涸⟟⧩ⰻ巑կ渤兜程映絊荝⸂✵⟄Ⰼ椕錠ꅿ♸劥㖑兰䢴峯㻋㉁⚌胜た涸溫㹊腡⸓կ劥妃♸굷⛼帿霿鵶絯痦♲䎃䔂䔂翫ざ姻僽䋞劅輑ざ帿䏞侨研ծ⵸屠馋⸷♸㹊䧶呩⢾絚ⵖ♧䌴倝菔嵳傞去涸ㅷ晥㗂叻կ䧮⟌♶➑Ⱒ岤㟞Ɤ涸侨㶶刿棇錠齡❈끮⸓㟞Ɤ涸鵴錛ծ併䰦♸鵶䱹腊⸂կ䡦鵯⼝䫣デ腊⚹䨾剣鵴菔罏䲿⣘♧⼝⧩䖤⥌饆涸⿬罌㖈⯎忘♶烁㹁䚍涸Ⰼ椕䋑㖞务䪪ⵌ烁㹁涸菔ぢ♸⸓⸂կ劢勻䊺勻㈔峯㻋罏⯓遤կ⴬用⚪渤兜程㣐务⼶⼓袙✲ꟋAs Ipsos's U.S. Growth Officer, I see this report asa vital bridge, connecting Chinese innovatorswith global opportunities. It provides not justevaluations, but a deep understanding of how towin in today’s complex marketplace.⡲⚹Ipsos繠㕂㖑⼓涸㹐䨪㟞Ɤ㸽䧮雩⚹鵯⼝䫣デ僽鵶䱹务㕂⴯倝罏♸Ⰼ椕劼麁涸ꅾ銳咕咿կ㸐♶➑䲿⣘霉⠮刿帿Ⰶ锐鍒㥵⡦㖈䔲➚㢕勇䋑㖞务蜦胿կPhil Shaw渤兜程繠㕂껷䌏㹐䨪㸽渤兜程♸굷⛼帿霿鵶絯痦♲䎃䶀䩛鵳♧姿鷅驶务㕂ㅷ晥ⴀ嵳ⱙ㔙务涸倝Ꝙ⛓僤㼆鵂⿡♧䎃ⴀ嵳遤⚌鵳遤䚪絕ㄤ㢕渹կꥥ满渤兜程♶ず곥꡼㔙ꢭ♸侨涰⚡㕂ⰻⴀ嵳⟱⚌Ɤ劍㖈Ⰼ椕鵳遤䋑㖞靈灇♸䧶殜ㅐ霧䧮⟌㼆㕂㢪䋑㖞涸㢕勇䚍ㄤ䧶殜⟟⧩涸雩霋⛲馊勻馊帿ⵠ务㕂⟱⚌Ⰼ椕⻊〄㾝僽⟄⼧䎃⚹⽀⡙涸Ɤ鵴㣐雦〳腊⼧䎃䩞腊剣䨾㼭䧭✳⼧䎃䩞腊溫姻畀珘膃騈կ㖈倝♧鲰涸䪮助」ꬠ㣐惐务务㕂⟱⚌⳪⦶灇〄⠏⸷ծⵄ欽騗㞯歏㉁垷䒭㖈Ⰼ椕䘯鸟余㙹殜㖑告ꥥ满䋑㖞畊✰⸈ⶢծ劥㖑⟱⚌导ⴁ瘝馋⸷ⴀ梡刿꨽銳ⴀ嵳⟱⚌⿺傞䚪絕⵸➃絑낉ծ遤珘荝鵴꣥蔉Jenny Chen 渤兜程务㕂⼓B2B灇瑕ꤎꤎꟋ务妍吥对Ⰼ椕⻊⼸⠔翫䌏猽⛼Ɤ2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ2025 MeetBrands嚸⽀鍒靀嶊餩ㅷⴀ嵳梠㞯䒓佞劼⠔♸絕匬䚍㠗㘠䎇㶸2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ010203嶊餩ㅷⴀ嵳遤⚌錜㻋㟞Ɤ鹤鳓ⴀ梡呏劥䚍」⻊2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ2025 MeetBrands嚸⽀鍒靀020301嶊餩ㅷⴀ嵳梠㞯䒓佞劼⠔♸絕匬䚍㠗㘠䎇㶸嶊餩ㅷⴀ嵳遤⚌錜㻋㟞Ɤ鹤鳓ⴀ梡呏劥䚍」⻊2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ- 6 -嶊餩ㅷⴀ嵳梠㞯嶊餩ㅷⴀ嵳鵳Ⰶ絕匬䚍癃鷥劍筛瘻梠㞯姻㖈ꅾ㝕鵳Ⰶ꡶地♸〄㾝騟䖈騗㞯佟瘻ッ梡չ⿽ぢ⥌〿պ- 妍繠䋑㖞䲿넞ざ錞♸䧭劥꡶地倝Ⱓ䋑㖞➠䲿⣘㟞Ɤ鸑麤• 繠㕂 Section 301/232 靈侮鿈ⴔ嶊餩ㅷⰢ玘䲿⼮荛 25%+⾓綫⟟呔瑟ꢂ• De Minimis ($800㼭⺫⯝玘) 佟瘻佐稒鸑Ⱒ叅낉♸㾶紨䧭劥♳遤䕧ㆇ湬齱♸鲽餴❡垷䒭• ⚎⽂❇玘ⵖず姿靈侮㥵岲㕂 1500 岲Ꜫ⟄♳䖄佐 7% VAT⡛⟟垷㘗䧭劥䫬⼮⟟呔♸䧭劥」ꆀ♳⼮Ȿⴁ謭ⵄծ⟟呔併䠭㘗絑蠒垷㘗剪껑ծ㹻㾀欽ㅷ瘝㼆䧭劥⾓⸂刿併䠭• 妍湅EUDR(ꨪ嫈卌) / GPSR (鸑欽❡ㅷ㸝Ⰼ)/ Battery Regulation 瘝岁錞䔂⻊彷彂ծ㸝Ⰼ♸❡ㅷ餓⟣銳宠• 妍湅 DSA / DMA(侨㶶剪⸉/侨㶶䋑㖞) 䲿⼮歏㉁䎂〵♸ㅷ晥㖈侨䰘ծⰻ㺂♸餓⟣Ꝇ勵务涸ざ錞⛐⸉• 鿈ⴔ䋑㖞銳宠騗㞯䎂〵(㥵 Temu/Shein) 䲀鵳劥㖑㹊⡤岤ⱃ/玘⸉ざ錞♸港盗ꂁざ騗㞯絑蠒꡶地♳獴ざ錞錞ⴭ㺙꧋⻊➢ざ錞䧭劥饥ぢざ錞腊⸂ざ錞腊⸂䧭鵳Ⰶ䧭擿䋑㖞涸㛇炄꡶地• RCEP 䲀⸓⼓㚖ⰻⰢ玘♸錞ⴭ⼸ず务鲽ꆀ嶊餩ㅷ館僒䧭劥♴꣭• 务㕂—⚎湅 FTA 3.0 䔂靈侨㶶館僒♸⣘䎾Ꝇ⼸ずⵄ㥩Ɤ劍絑蠒• ⼓㚖⾲❡㖑稡獤錞ⴭ⚹⼓㚖⣘䎾Ꝇ + ⼓㚖Ꝉ㈒䲿⣘乼⡲瑟ꢂ• 尪暵ծ꣚翫ꁽ䲀⸓ Vision 2030 / Digital Economy Strategy佞㺈騗㞯歏㉁ⲥⰆ⼓㚖歏㉁ざ⡲ꅺ佞鸑騟倝Ⱓ䋑㖞璬〡刿幡兠⣘䎾Ꝇ♸㾶紨〳䭯絯佖㊤꣭⡛❜僒䷑亭餴俱勻彂 Ⱆ䒓餴俱侮椚2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ2025 MeetBrands ⚥㕂ⴀ嵳倝Ꝙ嶊餩ㅷ晥嚸⽀䫣デ-