雇主品牌NOW 2023（英）

NOW 2023Employer BrandingA survey of over 1,700 talent leaders – focused on how companies compete in a world of talent shortages and the specific strategies used by the World’s Most Attractive Employers. Table of ContentsMethodologyCareer Mobility a Key Part of Employee ExperienceTrends Worth WatchingData-Driven RecruitingCompanies Still Face Talent Shortages for Key RolesLessons from the World’s Most Attractive EmployersEmployer Branding Even More Critical in 2023The Race is on to Rethink EVPs for a Post-Pandemic WorkforceMethodologyIncludes 1,718 respondents from 75 countriesUniversum, one of the world’s leading Employer Branding agencies, surveyed 1,718 talent leaders from 75 countries between February 15 and March 31, 2023. The aim was to gather insights about current Employer Branding practices as well as to learn from the World’s Most Attractive Employers (WMAEs).This includes:The World’s Most Attractive Employers (WMAEs) are 90 organizations that have been identified as the most attractive employers across 10 leading global economies: Brazil, Canada, China, France, Germany, India, Italy, Russia, the UK, and the US. To be named a WMAE, companies need to rank among the top employers in at least 5 of these 10 major economies in the eyes of those who participate in Universum’s global student survey. In this Employer Branding NOW study, we have highlighted the Employer Branding strategies of the most attractive global employers to understand what they do differently and what other organizations can do to emulate their best practices. Survey Field PeriodThe WMAE CohortSurvey RespondentsWhy follow the WMAEs? February 2023 – March 2023This data represents the responses from 60 out of the 90 World’s Most Attractive Employers (WMAEs). Total Respondents: 1,718; Industries: 35, Countries: 75795 responses from small- to medium-sized enterprises with fewer than 1,000 employees (SMEs)446 responses from organizations with 1,000 to 10,000 employees (Large)451 responses from organizations with more than 10,000 employees (Very Large)3Employer Branding NOW 2023Trends Worth WatchingA global economic slowdown is not improving criticaltalent shortagesResearch shows talent shortages are at a 17-year high, and 80% of students we surveyed say they are either very confident or somewhat confident about securing a job this year. For students and professionals in STEM fields, layoffs among Big Tech brands have been counterbalanced by hiring in traditional industries that typically struggle to attract top tech talent. Some companies are “labor hoarding,” taking await-and-see approachDespite the downturn, many companies fear laying off employees — both because the economy may bounce back quickly, and because they don’t want competitors poaching valuable talent. A significant number are taking a wait-and-see approach, hanging on to critical talent groups as long as possible to prevent a scramble to rehire them. Compensation mix is shifting; employers take noticeIn th