破解关键人才危机（英）

Cracking the Critical Talent CrisisIntroduction1 Create Target Value Propositions and Personas2 Rethink your Target Talent Definition3 Optimizing your Channel Strategy4 Celebrating your ‘Critical Talent’ Heroes5 Maximizing Employee Advocacy and Referral6 Creating Dedicated Landing Pages7 Ensuring your Candidate and Employee Experience Delivers on your Promises8 Maximising Recruiter EmpowermentSummaryReferences367911121314151617CONTENTSThere is a growing consensus that the global economy is entering a period of slower growth, if not recession. However, unlike previous economic downturns there is strong evidence to suggest that competition for critical talent, especially tech talent, will continue to remain a major challenge. Our extensive experience of working with leading employers on this issue suggests there is no one silver bullet that can solve this challenge. However, in this report we outline 8 proven approaches that leading employers have used to optimize their critical talent attraction strategies. Leading economists expect global economic growth to slow significantly over the next couple of years.*1 During previous downturns talent recruitment and retention has become easier. This time it’s likely to be different. Despite the negative economic conditions research suggests that critical talent shortages will remain a major problem. *2 So what can organizations do to address this problem? While many will continue to struggle to hire and keep the talent they need to succeed, this report outlines eight strategies that leading global employers are applying to rise to this challenge and win through the downturn.According to the latest IMF forecast global economic growth among the advanced economies is likely to more than halve to 2.5% this year, followed by a highly anaemic 1.4% in 2023. In addition, they state: “the risks to the outlook are overwhelmingly tilted to the downside.” In response, there are signals that a number of the world’s leading companies are beginning to cut back on hiring. Recent media reports have pointed to: Microsoft eliminating many of its open jobs; *3 Apple laying off recruiters; *4 Amazon reducing their workforce by 100,000; *5 and Google signalling a need to operate with “fewer resources”. *6 The list of tech companies applying the breaks to hiring also includes: Meta, Twitter, Tesla, Shopify, Netflix and Oracle.Cracking the Critical Talent Crisis3While this may suggest a seachange in the hiring market, there may be another interpretation. The majority of the firms named above have been hiring tens of thousands of new employees over the last couple of years. *7 Insiders suggest that they have over-hired and are now simply course-correcting in response to less over-heated growth projections. This may mean a brief lull in the competition for tech talent, but it is far from meaning a future glut of tech talent on the open market. Overall, Manpower found 75% of companies were having difficulties hiring talent in 2022,