雇主价值主张（EVP）的战略方法-成功打造雇主品牌的关键（英）

A Strategic Approach to an Employer Value Proposition (EVP)The key to a successful Employer BrandTable of ContentsThe Importance of a Clear and Effective EVPCase: Developing a new EVPCreating your EVP5 Tips for Strengthening your EVPGetting started with your EVPKey TakeawaysEVP ImplementationUniversum’s Consultancy Services – Let’s work together!2The Importance of a Clear and Effective EVPChapterAt the core of a brand, you’ll find the Employer Value Proposition (EVP). This is what defines the brand’s positioning and strategic direction. An effective EVP should reflect external demands, the internal reality and the strategic context, as well as the values and principles represented by your company. The EVP provides direction for all future talent communication, creating a more aligned and more consistent brand experience. The development of the EVP recognises the importance of external talent market insights, along with internal insights about the perceived strengths as an employer. Did you know?The most common element in the EVPs of the most recent World’s Most Attractive Employers (WMAE) report is inspiring purpose, and for small- to medium-sized employers, it is professional training and development.14Employer Value Proposition (EVP) - Chapter 011. https://universumglobal.com/wmae2022/Creatingyour EVPChapterStrong brands build their positive associations through a consistent brand communication and experience. To achieve this, a brand needs to be crystal clear about what it stands for and the benefits it promises to deliver. They are founded on a ‘proposition’ that defines the key benefits that will derive from their relationship with the brand. The Employer Value Proposition helps to provide a similarly consistent point of reference for everything that is said and done to promote a positive brand reputation and experience among the talent you wish to attract, engage and retain within your organisation. An EVP is like a three-legged chair; if one leg is removed, it won’t stand. Employer Value Proposition (EVP) - Chapter 02Think of it like this:ExternalAttraction drivers, target group perception and competitive landscape InternalEngagement drivers, employee perception and culture and personality LeadershipPurpose, values and talent strategyThe critical success factor in attracting, recruiting, and retaining talent lies in a data-led approach that considers all perspectives: 6Getting started with your EVP ChapterEmployer Value Proposition (EVP) - Chapter 03It is crucial that your EVP is Attractive, Authentic, Strategic, and Distinctive. The main message here is: don’t try to promote something you are not – it simply will not work. It is important to realise that the behaviours from management, leaders and employees all impact the experience and shape of the company’s Employer Brand and image. Once the EVP has been defined, it is important that everyone within the company is aligned with it. This is achieved by presenting it to your wor