2021全球奢侈品力量（英文）

Global Powers of Luxury Goods 2021Breakthrough luxuryContentsForeword 3Quick statistics 4Breakthrough luxury 5Top 10 highlights 11Top 100 19Impact of COVID-19 26Luxury e-commerce 29Geographic analysis 35Product sector analysis 42New entrants 48Fastest 20 49Study methodology and data sources 52Endnotes 55Contacts 58Welcome to the eighth edition of Global Powers of Luxury Goods.FY2020 proved to be a challenging year and most luxury goods companies concentrated their efforts on managing their business through the pandemic. However, it was also a disruptive year in many positive ways and companies implemented genuine changes in their strategies. The commitment to a more environmentally friendly and inclusive fashion and luxury industry is real and there is increased focus on raising awareness among current and future consumers. As many parts of the world are opening up and consumers are returning to physical stores and live events, digitalization continues to be important. We are now seeing how technological evolution is accelerating the creation of parallel dimensions—where even garments are made of pixels and the communication between those who make fashion, and their consumers is immediate and direct. Luxury e-commerce went past the tipping point and became a vital part of the omnichannel distribution strategy for global luxury players.The report presents the Top 100 largest luxury goods companies globally, based on their consolidated luxury goods sales in FY2020, which we define as financial years ending within the 12 months from 1 January to 31 December 2020.Over the past year, the luxury goods market proved resilient despite sales being hit by the COVID-19 pandemic. The world’s Top 100 luxury goods companies generated luxury goods revenues of US$252 billion in FY2020, down from US$281 billion in the previous year. However, despite the drop in sales, more than half of the Top 100 were profitable, with 13 companies still reporting double-digit net profit margins.In FY2020, the importance of the leading luxury goods companies is clear: the 15 companies with luxury goods sales of more than US$5 billion contributed 63% of the total Top 100 luxury goods sales. Even during this period of change and uncertainty, the appeal of resilient high margin and high awareness luxury brands with strong pricing power was reconfirmed—with strong M&A activity for luxury brand growth, increased control of distribution channels and supply chains, and enhanced digital capability.Some countries performed better than others: French companies achieved an impressive composite net profit margin, proving the strength of large luxury conglomerates in times of crises.We hope you find this report interesting and useful, and welcome your feedback.Giovanni Faccioli Evan Sheehan Fashion & Luxury Leader Retail, Wholesale & Distribution Sector Leader Deloitte North and