2020年BrandZ™最具价值中国品牌100强排行榜-凯度

www.brandz.comBrand Contribution measures the influence of brand alone and is measured on a scale of 1 to 5, 5 being the highest.Brand Contribution Top 555555ele.me#14#23#25#48$16.9 Bil.$9.5 Bil.$8.6 Bil.$3.7 Bil.#49#66#67#68#71#75#79#91#94#98#99#100$3.7 Bil.$2.3 Bil.$2.3 Bil.$2.2 Bil.$2.1 Bil.$1.7 Bil.$1.5 Bil.$1.0 Bil.$0.9 Bil.$0.9 Bil.$0.8 Bil.$0.8 Bil.TechnologyRetailEntertainmentReal Estate AgentsTechnologyReal Estate AgentsTechnologyReal EstateReal Estate AgentsLifestyle PlatformTechnologyTechnologyAlcoholTechnologyApparelReal EstateNewcomers# = Rank in Top 100 $ = Brand Value Total Valueof the Top 100Top 100 Value Change2020 vs. 2019$996.4 Bil.+12%# = Rank in Top 100 $ = Brand Value % = Year-on-Year Value ChangeTop 10 Most Valuable Chinese Brands 2020Technology+13%$37.4 Bil.#5Banks-6%$38.1 Bil.#4Alcohol+47%$53.8 Bil.#3Technology+9%$151.0 Bil.#2Retail+9%$153.3 Bil.#1Lifestyle Platform+20%$23.9 Bil.#9Insurance+25%$33.8 Bil.#7Retail+17%$24.8 Bil.#8#10Banks-8%$21.1 Bil.Telecom Providers-12%$34.6 Bil.#6JDMeituan1 New Category14 Categories8 Categories1 CategoryCARS1 Brand-15%$2.6 Bil.HEALTHCARE3 Brands-27%$5.6 Bil.ENERGY2 Brands-29%$14.3 Bil.EDUCATION3 Brands+92%$10.7 Bil.CONSUMERFINANCE1 Brand+80%$12.4 Bil.ENTERTAINMENT5 Brands+221%$39.5 Bil.TECHNOLOGY15 Brands+6%$245.6 Bil.RETAIL6 Brands+14%$194.3 Bil.BANKS8 Brands-3%$111.7 Bil.APPAREL2 Brands+23%$2.4 Bil.HOMEAPPLIANCES4 Brands+15%$13.3 Bil.TRANSPORT1 Brand0%$20.0 Bil.TRAVELSERVICES5 Brands-26%$13.8 Bil.TELECOMPROVIDERS3 Brands-13%$44.8 Bil.LIFESTYLEPLATFORM4 Brands+28%$39.8 Bil.PERSONALCARE1 Brand-12%$0.9 Bil.LOGISTICS5 Brands-10%$20.8 Bil.Year-on-Year Category Changes$ = Category Value % = Year-on-Year Category Change 2020 vs. 2019IoTECOSYSTEM1 Brand+15%$18.5 Bil.INSURANCE5 Brands+12%$54.2 Bil.9 Brands+21%$27.5 Bil.REALESTATEFOOD1 Brand+38%$3.9 Bil.ALCOHOL10 Brands+45%$75.5 Bil.BEVERAGES2 Brands+1%$16.0 Bil.REAL ESTATE AGENTS3 BrandsNEWCATEGORY$8.1 Bil.% = Year-on-Year Value Change 2020 vs. 2019Top 10 Risers+120%+116%+80%+78%+77%+68%+67%+56%+56%+53%Wu Liang YeNew OrientalXueersiPinduoduoKuaishouKeToutiaoZhihuXing Hua CunEducationAlcoholAlcoholConsumer FinanceEducationEducationReal EstateApparelHome AppliancesTechnology782452221111320315192541012166172318149213837323141452728344647353644424333403039484926297268717066747365676975649081828084899677918697838879987892991009495877693855051575255545863626160535956THEBRANDZCHINA100WELCOME 8 David Roth CEO The Store WPP, EMEA & Asia Chairman, BrandZ™ and BAV Group16 Doreen Wang CEO, Kantar China and Global Head of BrandZ™PART 1: INTRODUCTION 22 Overview 30 BrandZ™ Stock Portfolios 32 Top Line Results 36 Cross Category Trends 46 Market Intelligence48 TakeawaysPART 2: DECADE OF TRANSFORMATION 60 KEY RESULTS Top 50 | Top 100 Top 10 Category Value Changes Top 10 Risers68 BRAND EQUITY Overview Power and Premium Meaningful, Different, Salient72 BRAND AND CATEGORY LANDSCAPE Emerging vs. Traditional Categories Ranking Transformat