2020年BrandZ最具价值全球品牌100强（英文）

N E W D AY S + N E W W AY STOP1OO135812247116109131416182125151720241923222627303438424628323640444831353943472933374145495051555963535761525660545862677165697364687266707475768084889296788286909498778185899397798387919599100TOTAL VALUE OF THE TOP 100$4,989 Billion YEAR-ON-YEAR CHANGE+6%THE TOP 10 MOST VALUABLE GLOBAL BRANDS 2020# = Rank in Top 100 $ = Brand Value US$ Mil.Technology$352,206#2Technology$150,978#7Technology$326,544#3Technology$147,190#8Technology$323,601#4Fast Food$129,321#9Payments$186,809#5Payments$108,129#10Retail$415,855#1Retail$152,525#6THE TOP 10 RISERS$ = Brand Value US$ Mil. % = Brand Value Change 2020 vs. 2019#2Technology$41,501Retail$415,855#6Apparel$9,669#3Technology$29,936#7Retail$28,677#4Technology$326,544#8Alcohol$53,755#1Entertainment$45,889#5Technology$35,904#9Lifestyle Platform$23,911#10+35%+30%+40%+31%+47%+32%+27%+29%+58%+34%MeituanBRAND CONTRIBUTION TOP 10# = Brand Rank. Brand Contribution measures the influence of brand alone and is measured on a scale of 1 to 5, 5 being the highest. All brands scored 5.Entertainment$16,878#1Beverages$71,707#2Personal Care$7,048#3Beer$3,326#4Luxury$27,238#6Beer$6,819#7Beer$7,853#8Beer$3,733#9Baby Care$18,502#5Luxury$36,120#100%YEAR-ON-YEAR CATEGORY CHANGES% = Brand Value Change 2020 vs. 2019 $ = Brand Value US$ Mil.Retail$785,346+21%Beer$74,513-4%Technology$1,561,961+10%Insurance$135,171+8%Personal Care$115,706+4%Beverages$155,748+4%Luxury$176,784+3%Apparel$117,632+0%Fast Food$249,763-2%Telecom Providers$441,782-4%Cars$129,705-7%Regional Banks$219,491-11%Energy$79,000-22%Global Banks$98,120-19%NEWCOMERS# = Rank in the Top 100$ = Brand Value in US$ Million$15,799#86$13,686#97$13,617#98$13,319#99$16,878#79www.brandz.comContents12364Introduction20 Overview24 BrandZ™ Stock Portfolios28 Key Results 32 Cross Category Trends52 Takeaways THOUGHT LEADERSHIP56 Era of the PublicJ. Walker Smith, Kantar60 MomentumNigel Hollis, KantarWelcome08 David RothCEO The Store WPP, EMEA & Asia Chairman, BrandZ™ and BAV Group14 Richard IngletonChief Executive Officer, Kantar, Insights DivisionBrandZ™ Global Top 100 66 The BrandZ™ Top 100 Ranking BRANDZ™ ANALYSIS70 The Power of Difference72 Brand Equity and Resilience76 Top 20 Risers 80 Newcomers 82 Brand Contribution MARKETING AND PERFORMANCE84 A collaboration between BrandZ™ and the University of Oxford Saïd School of Business THOUGHT LEADERSHIP92 Instant MeaningMartin Guerrieria, KantarSustainability 104 The Opportunity Imperative Jonathan Hall and Grace Lown, Kantar114 Sustainability Brand Initiatives THOUGHT LEADERSHIP120 Products and ServicesAnusha Couttigane, Kantar124 Recycling and InfrastructureStephanie Bakkum, OgilvyResources344 WPP Contact Details345 Kantar Contact Details348 BrandZ™ Brand Valuation Methodology352 BrandZ™ Brand Genome Mapping354 BrandZ™ Brand Building Tools and Publications356 BrandZ™ Knowledge and Insight about Going Global358 BrandZ™ Knowledge and Insight about today’s China360 WPP