2019年全球最有价值的75个零售品牌（英文）-WPP - 凯度

01 OVERVIEW02 THE NEW RETAIL CALENDAR04 INSIGHTS FROM WPP’S STREAM COMMERCE06 THOUGHT LEADERSHIP08 THE THIRD ERA OF DIGITAL RETAIL09 RESOURCES03 VIEW FROM THE SHOP FLOOR05 ALL ABOUT AMAZON07 THE BRANDZ™ RETAIL TOP 75 BRANDS8 Shopping Undergoes A Shake-Out58 Trading Places by Ian Gourley Barrows60 Brands Must Increase Trust In Purchasing On The Internet by Arnab Bhowmik Kantar, Firefly Practice62 WPP Company Expert Insights64 Be Ready For The Future Of Retail by Voon Tai Geometry, Indonesia66 Amazon Shaping The ‘Smart Speaker’ Conversation by Martin Guerrieria Kantar70 WPP Company Expert Insights72 Values-Centric Brands Convert Consumers Into Advocates by Anusha Couttigane Kantar74 Think Like A Native by Eric Heller Wunderman Thompson76 Obsessed With Analyzing The Customer Purchase Process by Jesús Olivar Wavemaker18 How The Retail Year Is Being Redrawn20 Your Date With Destiny22 It’s All About The Data44 Surviving And Thriving In An Amazon World45 How To Build An Amazon Strategy46 The Price Is Right! Why Investors Love Amazon47 There’s More Than One Way To Win Online48 Disruption Or Distraction? How To Work Towards Inner And Outer Peace49 Reaching The Connected Consumer With Innovative Takes On Tech50 The Road Less Travelled – New Routes To Purchase51 The Value Of Ai - It’s Not Magic, But It’s Pretty Close52 Raise Your Voice – And Don’t Just Talk To Alexa53 Get Your Act Together – The Value Of Linking Channels54 Amazon Center Of Excellence24 Exclusive Insights From Global Leaders In Retail30 Redefining Radical When Customers Have All The Power by Olaf Koch Metro Group31 Finding A Niche In The Fast-changing World Of Fashion by Jaume Miquel Tendam32 Take A Seat: The New Way To Shop For And From Your Home by Laura Alber Williams Sonoma33 Healthy Prognosis For Stores That Shoppers Trust by Stefano Pessina Walgreens Boots Alliance34 Turning Age Into An Advantage by Dimas Gimeno Álvarez El Corte Inglés38 STREAM of Thought80 The Retail Top 75 Ranking86 Highlights88 Brand Value And Categories91 Movers And Shakers92 New To The Party94 Because You’re Worth It96 Healthy Outlook100 Brand Stories From Brand Champions108 Brand Profiles 1-75186 2022188 A Future Where Human Rhythms Meet Algorithms190 Third Era... What Were The First Two?192 Methodology And Findings193 Humanizing Technologies194 Voice195 Vision196 Virtual Neurons197 This Time It’s Personal198 A Human Framework200 Amplify Your Investments By Feeding The Brain201 Time For A Full-Body Workout202 Mixology204 History Of Retail In 100 Objects208 BrandZ™ Brand Valuation Methodology212 BrandZ™ Genome Mapping - The Science Behind Our Art218 Kantar & WPP220 WPP Company Contributors 224 BrandZ™ Retail Top 75 Team225 BrandZ™ Online & Mobile226 The BrandZ™ Brand Valuation ContactsTop 75 Most Valuable Global Retail Brands 201945WELCOMEWe take an in-depth look at how the retail calendar is changing and how brands can capitalize on shoppers’ new buying patterns and expectations around key da