2020年全球零售品牌75强（英文）

CONTENTSSECTION 1SECTION 2SECTION 3SECTION 5SECTION 4SECTION 6SECTION 7SECTION 8RETAIL AND COVID-19RETAIL ANALYSISTHE TALK AT THE TOPTHOUGHT LEADERSHIPBEHIND THE BAMBOO CURTAINTHE BRANDZ™ RETAIL TOP 75GET SMARTRESOURCES10 Tsunami In A Sea Of Change22 Underlying Forces Maintain Ability To Reshape Retail30 Highlights From The Brandz™ Retail Top 75 202034 Brand Value And Categories36 Movers And Shakers40 Newcomers42 Want A Recipe For Growth? There’s More Than One44 Modern Retail – It’s Not Just For Young Brands48 Shared Values And A Mission To Deliver Rodney McMullen and Time Steiner50 The (Allen) Key To Success In A World Where 1+1 = 3 Barbara Martin Coppola52 Why There’s More To Enjoying Your Stay Than The Stay Itself David Kepron54 Telling It Straight: Why There’s Still A Future In Stores Lord Stuart Rose56 Innovation The Key To Winning Love And Loyalty Wouter Kolk58 The Shopping Experience Second Only To Royalty Sylvie Freud-Pickavance60 Unexpected Item In Bagging Area Mark Rutte62 The Hottest Part Of Chinese Retail? It’s Not Where You Think Jose Blanco84 Rise Of Digital-Native Brands Adds Intensity To Competition by Eric Heller86 New Retail Presents Brands With Opportunities And Complexity by Justin Teo90 Elitism Is Not Cool, As Young People Change Cultural Values by Anu Lingala92 Shake Off The Dust by Víctor Álvarez96 Rebalancing The Scales by Sarah Thompson98 Learning From A Decade Of Digital by Ajay Tawde102 Food For Thought by Cinzia Malerba104 Rational Shoppers Trade Up Or Down, Deciding To Spend According To Need by Jason Yu108 From ‘Own Label’ To ‘Exclusive Brand’ by Martin Guerrieria and Matt Botham68 Post Covid-19 Chinese Consumers How Different Are They? David Roth and Gordon Orr76 They Want It All And They Want It Now78 Pop It In The Post? Not So Fast80 Theory In Action114 The Brandz™ Retail Top 75 Ranking118 Brand Profiles 1-26144 WPP Company Expert Insights146 Brand Profiles 27-50170 WPP Company Expert Insights172 Brand Profiles 51-75197 WPP Company Expert Insights202 How Next-Gen Screens Will Power Connected Lives And Future Cities204 What’s The Vision?206 How Will It Happen?210 Winners All Round – Who Stands To Gain From Next-Gen Screens?222 The Elephant In The Room – Your Privacy Questions Answered226 8 Key Takeaways230 We’re Here To Help231 Kantar & WPP234 BrandZ™ Brand Valuation Methodology240 BrandZ™ Genome Mapping 248 WPP Company Contributors252 WPP Company Brand Experts254 BrandZ™ Retail Top 75 Team256 The BrandZ™ Brand Valuation Contacts257 The BrandZ™ Graphic NovelTOP 75 MOST VALUABLE GLOBAL RETAIL BRANDS 202067WELCOMEWelcome to the latest edition of the BrandZ™ Top 75 Most Valuable Retail Brands ranking, which I had hoped to launch with many of you in person at the now-postponed World Retail Congress in Rome.I’d like to express my deepest sympathies to those people hardest hit by the coronavirus outbreak. And I know that in the retail business, many people whose health has not been affected are fe