2025假日购物报告：AI应用、预算转移与新消费行为(英）

Insights from 1,145 U.S. shoppers on spending expectations, social commerce, AI-driven buying and shifting retail loyalties.2025 Holiday Shopping Report: AI Adoption, Budget Shifts & New Consumer Behaviors• Holiday shoppers enter the season more price-sensitive• AI is becoming a shopping assistant and checkout destination• Social commerce remains strong, but AI is rising faster• Gift cards, discounts, and value categories dominate• Shoppers are concerned about shipping delays• Consumers prefer big-box and ecommerce marketplaces2025 Holiday Shopping Report2Consumers aren’t just discovering through AI — they’re checking out through it.A Holiday Season Shaped by AI, Budget Pressure & ConvenienceBudgets Tighten: 74% Will Spend the Same or Less Than Last Year• 74% plan to hold or reduce spending• 41% plan to buy fewer items• 23% are actively seeking deals• 80% need at least 15% discount to consider a purchaseConsumers are emphasizing value — not volume.3%4%4%6%6%7%8%23%41%0%5% 10% 15% 20% 25% 30% 35% 40% 45%OtherBuying items out of season to savePurchasing more store brands/private labelShopping secondhand or thrift storesUsing more couponsShopping online moreUsing "Buy Now Pay Later" ServicesShopping for dealsBuying less overallTop Ways Consumers Are “Cutting Back” This Year32025 Holiday Shopping Report62%38%YesNoGift Cards Become the Budget-Friendly Go-To4Shoppers are turning to gift cards as a simple way to stay on budget, giving them greater control and predictability over their holiday spending.• 68% will purchase gift cards• 62% are buying more gift cards vs. 2024“Do you plan to purchase gift cards this year?”68%32%YesNo”Do you plan to buy more gift cards this year as a way to stick to your budget?”2025 Holiday Shopping ReportPrice & Convenience Drive Both In-Store and Online Shopping• Top in-store drivers: Price/deals (58%), convenience (47%)• Top online drivers: Price/deals (55%), convenience (47%)5Shoppers are prioritizing value above all else—whether they’re walking into stores or browsing online. Price and promotions top the list of drivers for both channels, followed closely by sheer convenience. Consumers are blending in-store and digital experiences fluidly, choosing whichever option helps them save time, avoid hassle, and stretch their holiday budgets further.2025 Holiday Shopping ReportThey’re moving between stores and online options seamlessly to make holiday shopping easier. Regardless of where they shop, consumers want the fastest, simplest experience possible.Value Essentials Lead: Footwear, Casual Apparel, Personal Care Top the List6When shopping online, consumers gravitate toward casual apparel and tech, with both categories tied at 29%, and athletic footwear close behind. In-store, shoppers prioritize categories where fit, comfort, and quality matter most, led by athletic footwear (27%), casual wear (26%), and beauty/personal care (24%). 65% do not plan to buy luxury goods at all.Top 3 categories for ONLINE:•Casual wear (29%)•El