2025年人工智能投资回报率分析报告（英）

The ROI of AI 2025 How agents are unlocking the next wave of AI-driven business value.As the AI hype settles, the conversation has shifted to value. Leaders are no longer asking if they should use AI, but how they can scale proven use cases and build sophisticated AI agents for business value. Our latest research confirms this fundamental change in business mindset.We have seen AI evolve from predictive to generative. Now, we’re in the agentic era, where AI agents can independently execute tasks and make decisions—under human guidance and guardrails. At Google, we think of AI agents as systems that combine the intelligence of advanced AI models with access to tools, so they can take actions on your behalf and under your control. And while this technology is already helping people get more done, many companies are still in the early phases of agentic maturity. Companies that were quick to adopt AI agents are seeing real returns. They’re using agents to improve customer experiences, free up employees for smarter work, and give departments like marketing, IT, and HR a productivity boost. This ROI helps justify bigger investments and get leadership on board for a broader AI scaling strategy.For leaders charting their AI strategy, this report blueprints the strategies of successful early adopters to help you turn agentic AI into tangible business results. 88%Executive summaryOliver ParkerVP, Global Generative AI GTM, Google Cloudof agentic AI early adopters are now seeing a positive ROI on gen AI11 Agentic AI early adopters: n=460; Question text: In what timeframe do you expect gen AI to deliver return on investment (ROI) to the following areas of your business?2Key insights52%88%74%39%78%#1 of executives whose organizations use gen AI also have adopted AI agents in production2of executives from agentic AI early adopter orgs see ROI on at least one gen AI use case3of executives see ROI on at least one gen AI use case4of executives saw ROI on gen AI use cases for productivity, customer experience (37%), sales and marketing (33%)5of executives from organizations with C-level sponsorship report seeing ROI now on at least one gen AI use case6Data privacy and security is the top consideration for companies when evaluating LLM providers7ROI is thriving across use cases. Agentic AI early adopters enjoy a significant advantage.AI agents are now being deployed at scale.Executive backing drives AI success.Gen AI continues to deliver returns. Challenges still present roadblocks to implementation.Chapter 01Chapter 02Chapter 032 Total (global): n=3466; Question text: (1) How are AI agents leveraged across the enterprise? (2) How many AI agents does your company currently have deployed in production across your organization?3 Agentic AI early adopters: n=460; Question text: In what timeframe do you expect gen AI to deliver return on investment (ROI) to the following areas of your business?4 Total (global): n=3466; Question text: In what timeframe do you e