2025年东盟品牌500强（英）

The annual report on the most valuable and strongest ASEAN brands ASEAN 500 2025 Singapore and Malaysia outpace ASEAN neighbours in brand value boom for 2025 + Region’s top 10 brands: Banking dominance and oil & gas resilience drive rankings + Singapore’s DBS claims crown as ASEAN’s most valuable brand of 2025 + Malaysia Airlines: Soaring to new heights as ASEAN’s fastest-growing brand + Brands to watch: KPJ Healthcare and Bank of Singapore surge ahead with innovation and trust + ASEAN’s top three strongest brands shine with AAA+ brand strength ratings + PETRONAS tops ASEAN’s Sustainability Perceptions Index + Stewards of growth: ASEAN’s leading brand guardians + ASEAN Soft Power: A region on the riseBrand Finance ASEAN 500 2025brandirectory.com/asean  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Alex Haigh, Managing Director, Brand Finance Asia Pacific Regional Overview 6Valuation Analysis 9Most Valuable ASEAN Brands 2025 10Most Valuable Brand: DBS 12Fastest Growing Brand Value: Malaysia Airlines 13Brands to Watch: KPJ Healthcare, Bank of Singapore 14Brand Strength Analysis 15Sector Analysis 17Brand Guardianship Index 31Sustainability Analysis 34Brand Spotlights 36CelcomDigi 37Datuk Idham Nawawi, Chief Executive OfficerCIMB Group 40Gurdip Singh Sidhu, Chief Executive OfficerDBS 43Karen Ngui, Managing Director and HeadMalaysia Airlines 46Datuk Captain Izham Ismail, Group Managing DirectorMaybank 49Dato’ Khairussaleh Ramli, President & Group CEOMillennium Hotels and Resorts 52Saurabh Prakash, Interim Chief Operating Officer & Chief Commercial Officer Carolyn Wishnowski, Vice President Global Branding, Marketing & LoyaltyNgern Tid Lor 55Piyasak Ukritnukun, Managing DirectorPropertyGuru 58Sivaram Parameswaran, Consumer Marketing DirectorSingtel 61Lian Pek, Vice PresidentSM Supermalls 64Joaquin L. San Agustin, Executive Vice President of MarketingVinamilk 67Nguyễn Quang Trí, Executive Director of MarketingVinpearl 70Ngo Thi Huong, Deputy CEO of Sales & MarketingBrand Value Ranking (USDm) 73Insight 83ASEAN Soft Power: A region on the rise 84Methodology 87Our Services 95Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with