小红书高端美妆品牌影响力报告

The RedNote Beauty Index 2025.The definitive benchmark for prestige beauty brand presence and performance on RedNoteRedNote Luxury Index 2025 · 2PABLO MAURON.Managing Partner China & Board MemberDLGWell before the luxury sector began to recognise the full potential of RedNote, the platform had already established itself as a critical growth engine for China’s beauty industry.With millions of influencers and consumers sharing product reviews, exploring personalised routines, and comparing shade swatches, RedNote has evolved far beyond its origins as a social platform. For beauty brands, it now functions as both a brand-building arena and a direct driver of sales, where public sentiment—the vox populi—can accelerate market success or precipitate rapid decline.This is the transformative power of user-generated content (UGC). Today, we are witnessing luxury brands follow a similar path, placing UGC at the centre of their digital strategies. This shift is reshaping the playbook—from content creation models to KOL collaboration frameworks; from data intelligence capabilities to KPI structures across organisations.Against this backdrop, we are proud to introduce the first standalone beauty edition of the RedNote Luxury Index. This analysis evaluates the performance of 70 prestige beauty brands on RedNote and benchmarks them against the 130 luxury brands covered in our broader research, offering a clear view of the different levels of adoption between the two categories. Leveraging our proprietary RISE (RedNote Influence & Strategy Evaluation) methodology, we also rank brands across three key dimensions: Voice, KOL Investment, and Heat.As RedNote continues to redefine the dynamics of consumer influence in China, the beauty edition serves as both a market barometer and a strategic guide. Our hope is that it empowers industry leaders to not only measure their current impact but to seize emerging opportunities—translating community engagement into enduring competitive advantage.Word From DLG.RedNote Luxury Index 2025 · 2RedNote Luxury Index 2025 · 3WEIYU CHEN.PresidentNewrankAfter several years of changes, Chinese marketing market has also ushered in new opportunities and challenges. Whether it is beauty or luxury goods, enterprises basically need to accumulate brand potential, win consumer word-of-mouth, and seek market growth. It can be said that this marketing test is by no means a simple “multiple-choice question.” It is complex and diverse, requiring both choices and considerations. As a content technology company deeply engaged in new media data, data is our foundation and an important advantage for us to cooperate with professional institutions like DLG. We are therefore delighted to join hands with DLG again provide customers with insights into marketing trends in the Chinese market and offer professional and effective solutions at the same time. This beauty report reveals that Chinese consumers, especially those on the RedNote platform, possess hig