2025年游客价值指数

Uncover the growing importance of travel, shifting traveler priorities, and emerging influences on bookingTA B L E OF CONTE NTSA note from our Chief Commercial Officer Overview Travel is more important than ever Price is critical but it's not everythingTrust and consistency change the gameThe impact of social media is surgingTravel booking is evolving Take action Methodology 040608203034404244TR AVE L E R VALUE IN DE X 0 4A note from Expedia Group's Chief Commercial OfficerThe travel industry has an impressive track record of overcoming challenges and emerging stronger from them. I believe this comes from our desire to listen to travelers and adapt accordingly. This is why we do research – to gain a better understanding, for ourselves and for you our partners, of the traveler’s mindset. With the current economic and geopolitical uncertainty, challenges and changes remain a constant for our industry. The macro-environment continues to evolve, making it critical to constantly evaluate how travelers’ plans, preferences, and values are shifting. Through the data, one thing is clear – while travelers’ values have evolved, the desire to travel has become fundamental. We’re seeing an increased appetite for international travel, the importance of trust growing, and new influences on travel emerging. These trends provide opportunities for all of the travel industry. As your partner, our job at Expedia Group is to arm you with insights and solutions so you can focus on delivering excellent experiences. Together, we are helping travelers build amazing life memories. Greg Schulze Chief Commercial Officer Expedia GroupTo give detailed insight into global travel, we analyzed data from 11,000 consumers across 11 key markets. This is not just a snapshot in time. By revisiting insights from the 2023 Traveler Value Index, we’re able to see changes in traveler sentiment, behaviors, and booking preferences over the past few years.C HAP TE R 01OverviewInside the dataChinaJapanAustraliaBrazilUnited StatesMexicoCanadaUnited KingdomGermanyItalyFranceThe past five years have been a whirlwind for the travel industry. From the pandemic shutdowns and “revenge travel" to stability's return and now new challenges, the journey has been anything but smooth. The way people now think about travel has changed in profound ways. Travelers today are making decisions with new priorities, shifting values, and fresh perspectives that continue to shape the industry.To better understand these changes, we partnered with Wakefield Research to revisit our 2023 Traveler Value Index to gather timely and fresh insight of today's travelers and their plans for tomorrow. Read on to understand how consumers are planning for travel for the next 12 months and what influences are impacting their travel decisions. • 11,000 consumer study • Across 11 markets (Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, UK, US) TR AVE L E R VALUE IN DE X 0 6C HAP TE