2025年小企业广告趋势报告（英）

2025 Small Business Advertising Trends Report By Intuit SMB MediaLabs 2025 Small Business Advertising Trends Report Small businesses have a bigger appetite for advertising than you might expect—and bigger budgets, too. As this report reveals, small businesses could collectively spend as much as $640 billion on advertising in 2025 , and some industries have up to four times the spending power of others. Business size, age, and technology can all influence the choices small businesses make about how and where they advertise their business. The 2025 Small Business Advertising Trends Report is based on in-depth analysis of 1,006 marketing leaders and business owners’ responses to a 27-question survey commissioned by Intuit SMB MediaLabs in March 2025. 1 Discover where small business advertising dollars will be spent this year, who will spend the most, and if advertisers feel confident about their return on investment (ROI). Authors Dave Raggio Vice President, Intuit SMB MediaLabs Sagar Ganapaneni Data Scientist, Intuit SMB MediaLabs David Ocampo Data Scientist, Intuit SMB MediaLabs Simon Worsfold Head of Data Communications, Intuit QuickBooks 1 See the Sample and Methodology section on page 16 for details. 2025 Small Business Advertising Trends Report 2 2025 Small Business Advertising Trends Report Table of Contents Section 1 Strategy | Page 5 Who are the advertising decision-makers at small businesses? Section 2 Budgets | Page 7 How much do small businesses spend on advertising? Section 3 Priorities | Page 9 Which advertising channels do small businesses use most? Section 4 ROI | Page 11 How is technology helping small businesses track spending and impact? Section 5 Industry trends | Page 13 Do budgets and priorities vary for different industries? Section 6 Firmographic trends | Page 15 Does business size or age affect advertising priorities? Section 7 Sample and methodology | Page 16 Demographics, data sources, and calculations 2025 Small Business Advertising Trends Report 3 2025 Small Business Advertising Trends Report Key Findings 96% of small businesses will advertise this year. $78,000 is the average estimated advertising budget for a small business this year. 92% of small businesses will maintain or increase their advertising spending this year. 98% of small business advertisers are confident they can reach their target audiences. 95% of small business advertisers are confident they can measure their return on investment. Social media is the most effective advertising channel, according to small businesses. Top 3 industries with the largest advertising budgets: Information industry 2 Education industry 3 Finance & insurance industry 4 What is a “small” business? The U.S. Small Business Administration generally defines a small business as having fewer than 500 employees. This report focuses on businesses with up to 100 employees. See the Sam