2025年亚太区高管晴雨表（英）

Asia Pacific C-suite barometer: Outlook 2025“Companies need to expand regionally more than ever, yet they are becoming increasingly cautious. We have seen across APAC markets that the most successful companies are carefully mixing technology innovation with smart risk management.”Jean-Francois SalzmannAPAC ChairmanManaging Partner for JapanForvis MazarsContents04 Foreword 06 Cautious optimism defines outlook07 Bracing for economic headwind08 Topping the C-suite agenda09 The AI race11 Targeting overseas markets12 Competition for talent heats up13 ESG reporting loses steam14 MethodologyAsia Pacific C-suite barometer: Outlook 2025Forvis Mazars4Across Asia Pacific (APAC), businesses need to adapt and stay resilient in increasingly complicated times. While the immediate shocks of post-pandemic disruptions have subsided, enterprises are still dealing with ongoing challenges, including sustained inflationary pressures, swiftly shifting regulatory environments, and technological disruption. At the same time, US-China technology trade tensions continue to shake up Asian supply chains and are forcing companies in the region to rethink their digital transformation strategies. However, this has spurred innovation in some markets. In China, DeepSeek released its own open-source artificial intelligence (AI) large language model (LLM) in February 2025, marking a significant milestone in the country’s AI development capabilities amid ongoing global technology restrictions.Business leaders across APAC remain optimistic about growth in 2025, but their outlook isn’t quite as bullish as it was in 2024. Several factors are behind the more cautious outlook: large economies such as Indonesia, which were once hailed as regional growth drivers, are now cooling off; China’s bounce-back is taking longer than expected; and uncertainty around U.S. tariffs is clouding the outlook. Compared to executives in other regions, APAC business leaders are notably more reserved in their outlook. This caution is showing up in how they approach growth plans and investment choices.The Forvis Mazars C-suite Barometer serves as an important tool to understand these shifting business dynamics. The comprehensive survey captures C-suite executives’ perspectives on critical business challenges, strategic priorities, and growth opportunities. The insights provided help organisations benchmark their strategies against peer responses, understand emerging trends, and make informed decisions about their growth trajectories in an increasingly competitive landscape. Between 28 September and 23 October 2024, we surveyed and interviewed 1,706 C-suite executives globally, with 171 respondents from the APAC region.Our findings show several key trends. While C-suite leaders haven’t lost their optimism about growth, they are keeping a close eye on rising competition and geopolitical tensions that could hold them back. Technology remains their go-to strategy for staying competitive, while expanding internati