品牌价值-最具价值和最强大的服装品牌50强的2025年度报告（英）

Apparel 50 2025 The annual report on the most valuable and strongest apparel brandsOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Apparel 50 2025brandirectory.com/apparel  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Sector Overview 7Valuation Analysis 8Most Valuable Apparel Brands 2025 9Most Valuable Brand: Chanel 10Fastest Growing Brand Value: Reebok 11Brand to Watch: Bosideng 12Brand Strength Analysis 13Brand Guardianship Index 16Sustainability Analysis 19Insights 21Fit check: Apparel brands compete as 22 fiercely as athletes for Olympic dominance Annie Brown, Valuation Director, Brand FinanceLuxury and premium sponsorship in sport: 26 Reaching the wealthy to drive revenueHenry Farr, Valuation Director, Brand Finance Annabella Garnham, Senior Analyst, Brand FinanceBrand Value Ranking (USDm) 28Methodology 29Our Services 37Luxury drives double-digit growth among French apparel brands + $37.9 billion: Chanel overtakes Louis Vuitton to become the world’s most valuable apparel brand + +79%: Reebok emerges as fastest-growing apparel brand globally in 2025 + AAA+: Seven apparel brands earn elite brand strength ratings in 2025, led by Nike, Levi’s, and Dior + Sports sponsorships drive uptick in recognition and preference for luxury apparel brandsForewordBrand Finance Apparel 50 2025brandirectory.com/apparel  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations