2025年电子商务支付体验报告（英）

2025 ECOMMERCE PAYMENTS EXPERIENCE REPORTTHE IMPACT OF PAYMENTS ON CUSTOMER EXPERIENCESPONSORED BY2025 ECOMMERCE PAYMENTS EXPERIENCE REPORT2IntroductionIn a rapidly evolving and highly competitive ecommerce landscape, understanding how customers pay, what they value, and what builds their trust has never been more critical.With an expansive range of payment types and retailer and marketplace options, the choices consumers make reveal key online shopping trends that retailers can harness to drive future growth.The mainstream emergence of Flexible Payment Options, such as Zip, and Buy Now Pay Later (BNPL providers like AfterPay and PayPal Pay in 4), along with trust and security factors are influencing consumers’ purchase decisions. This report provides essential insights into how these and many other payment-related considerations can help retailers reduce cart abandonment, enhance customer loyalty, and build lasting relationships.Methodology:We surveyed 1,031 Australian consumers from across the nation to understand how they pay and what influences their purchase decisions when shopping online.Power Retail and Payments Consulting Network (PCN) have independently developed this report for general information purposes only. The views expressed throughout are the perspectives of Power Retail and PCN based on the data at hand. Report sponsors Zip and Stripe have kindly provided their commentary where indicated.In today’s competitive ecommerce landscape, consumers have a wide range of retailers and marketplaces to choose from. So, it is crucial for retailers to understand consumer purchasing behaviour and decision-making criteria. There are a myriad of factors influencing checkout conversion rates for ecommerce purchases including: l Availability of preferred payment methods and Flexible Payment Options.l Simple and seamless checkout processes.l Trust in the brand and payment security.l Low shipping costs and fast delivery timeframes.l Transparent and detailed information on return policies, product details, delivery times, and costs. By prioritising improvements in the factors most important to consumers, retailers can achieve significant sales uplift by combining incremental gains across several areas. This report seeks to provide retailers with actionable insights to increase sales and customer loyalty by improving the ecommerce payments experience.Mangala MartinusManaging Director Payments Consulting Network2025 ECOMMERCE PAYMENTS EXPERIENCE REPORT3CONSUMERS’ PAYMENT HABITS AND PREFERENCES2025 ECOMMERCE PAYMENTS EXPERIENCE REPORT42025 ECOMMERCE PAYMENTS EXPERIENCE REPORTKey TakeawaysOnline consumers have a high awareness of traditional and emerging payment types, with Debit/Credit Cards the clear leader in recognition, use, and preference. There is strong familiarity with Flexible Payment Options from Zip, who offer a range of flexible lines of credit and instalment methods through their Zip Pay, Zip Plus and Zip Money products—and BNP