2025年亚太高管晴雨表展望报告（英）

Cutting through competitionC-suite barometer: outlook 2025Contents4 Foreword6 Executive summary7 A positive, but challenging, growth outlook13 Topping the C-suite agenda15 Digital agility and data-powered transformation24 Investing in international expansion 28 Talent and leadership34 Spotlight on sustainability priorities35 Acknowledgments and methodologyC-suite barometer: outlook 2025Forvis Mazars4At the end of 2024, we collected the views of leaders worldwide for our annual C-suite barometer. Over 1,700 executives from more than 35 countries contributed, revealing a determination to continue growing amid a more competitive and challenging environment. As in last year’s survey, C-suite executives still have a positive outlook when it comes to growth (93%). This is built on the successes achieved in quite a volatile environment over the past two years, and shows the resilience that many leaders and their businesses have established over time – a vital strength for 2025 and beyond as the challenge of increasing competition emerges as a key issue in many markets. This year, revenues remain robust with 85% of leaders worldwide expecting growth in activity. However, we are seeing a slight reduction in the number of businesses expecting strong growth, which suggests that respondents are anticipating some slowing of markets during the year – especially those in Europe and Asia-Pacific, and from the real estate and automotive sectors globally. Achieving growth in 2025 will mean navigating a number of key uncertainties. Executives have identified economic uncertainty as still widespread, and note continued scarcity of talent and increasing regulatory complexity as significant in their planning for the year. Business leaders are also focused on a number of geopolitical tensions around the world and looking to strategies that insulate their businesses from the attendant risks.The most apparent, and potentially underrated, change from C-suite respondents is the mounting impact of increased competition. More leaders have identified this factor in three critical areas of our questions on business planning: it’s a top factor most likely to suppress growth, it’s the highest rising trend expected to have the biggest impact on business, and it’s the area we see one of the biggest drops in confidence among leaders in managing or preparing for, alongside the challenges posed by new or higher regulation. This rising trend of increasing competition is driven predominantly by activity in CEE and Latin America where it’s viewed as the topmost important factor holding back growth. In North America it’s the second-most important external trend impacting businesses, driven by the US where it has jumped from the tenth most important trend in 2024 to the second this year. The connection between the two trends of geopolitics and competition will be clearer and inevitably have greater implications for organisations with interests in these areas of the world. Changes to