2025H1全球手游市场洞察报告

Source: Meet IntelligenceNote: 2••整体市场：调整中复苏，出海表现亮眼•••重点地区：下载增长疲软，发展中地区收入逆势增长•••重点品类：策略、消除领跑，细分赛道分化•Source: Meet IntelligenceNote: ••SourceDate Range2024/1~2025/6Source: Meet IntelligenceSource: Meet IntelligenceNote: ••SourceDate Range2025/1~2025/6Source: Meet IntelligenceNote: •Source: Meet IntelligenceNote: Source: Meet IntelligenceNote: •北美西欧中欧日本韩国大洋洲北欧港澳台中国发行商下载量海外发行商下载量中国发行商下载量增长率海外发行商下载量增长率拉美印度东南亚中东东欧非洲中亚中国发行商下载量海外发行商下载量中国发行商下载量增长率海外发行商下载量增长率Source: Meet Intelligence•15北美日本西欧韩国港澳台大洋洲中欧北欧中国发行商收入海外发行商收入中国发行商收入增速海外发行商收入增长率东南亚拉美中东东欧印度非洲中亚中国发行商收入海外发行商收入中国发行商收入增速海外发行商收入增长率Source: Meet IntelligenceNote: •16$17.8$12.5$11.3$7.0$5.7$5.0$2.8$2.4$0.4$0.4$0.3$0.2$0.1$0.10.05Source: Meet IntelligenceNote: $25.6$15.4$16.3$8.9$8.6$6.7$3.8$3.6$0.9$0.6$0.6$0.2$0.2$0.1$0.0318Source: Meet IntelligenceNote: ARPD 19••••••20TOP10_2025H121••••••22TOP10_2025H123••••••24TOP10_2025H125••••••26TOP10_2025H127••••••28TOP10_2025H129••••••30TOP10_2025H132RPGRPG-2%*黄色字体代表该游戏品类至少分布在轻度、中度和重度游戏类型中的两种••Source: Meet IntelligenceNote: 33RPGRPG-2%*绿色字体代表应用内收入增速呈现正增长*黄色字体代表该游戏品类至少分布在轻度、中度和重度游戏类型中的两种••Source: Meet IntelligenceNote: •••Source: Meet IntelligenceNote: Source: Meet IntelligenceNote: Source: Meet IntelligenceNote: Source: Meet IntelligenceNote: Source: Meet IntelligenceNote: Source: Meet IntelligenceNote: 三消赛道拥挤线消泡泡射手点消对消热度下降合并正在崛起•Source: Meet IntelligenceNote: Source: Meet IntelligenceNote: ••••••Source: App GrowingNoteTier1&2•••✓•••✓••••✓••••✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓Source: Meet Intelligence✓•••✓••••✓•••✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓•••✓✓✓✓••✓✓✓✓•••Source: Meet Intelligence关于我们4555