东好亚：2025年移动游戏市场洞察报告

ꢀꢁꢀ好ꢁꢂ2025ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊSensor TowerꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋSensor Tower ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢍꢒꢓꢔꢕꢖꢗꢘꢙꢚꢎꢛꢜꢝꢞꢟꢠꢡꢢꢄꢅꢣꢤꢥꢦꢖꢋꢌꢧꢨꢞꢩSensor Towerꢪꢫꢢꢬꢭꢄꢅꢎꢏꢮꢯꢟꢰꢱꢣꢲꢳꢴꢟꢜꢝꢵꢢꢉꢊꢋꢌꢶꢎꢏꢷꢸꢈꢹꢺꢻꢼꢟꢽꢾꢿꣀꣁꣂꣃ꣄ꢊꢸꣅ꣆꣇꣈꣉ꢈ꣊꣋꣌꣍ꢩ꣎2013꣏꣐꣑꣒꣓ꢟSensor Towerꢈꢉꢊꢋꢌꢙꢚ꣔ꢫ꣕꣖꣗꣘ꢍꢋꢌ꣙ꢧ꣚ꢶ꣛꣜꣝꣞꣚꣟ꢱ꣠ꢌ꣡꣢ꢍ꣣꣤꣥ꢶ꣦꣧꣨꣩꣍꣋ꢟꢙ꣪ꢉꢊꢋꢌꢷꢸꢈ꣫꣬ꢩ꣭꣮꣯꣰ꢟ꣱ꣲꢈꢎꢏꣃ꣄ꢙꢚꢳꢴꣳꣴꣵꢗꢘꢍꢒꢓꢔꢕꢶPathmaticsꢎꢏꢐꢑꢙꢚꢟꣶꢥꢦ꣤ꢐꢑꣷ꣸ꢾ꣹ꢄ꣺ꣻ꣼ꣽꣾꣿ꤀꤁ꢍ꤂꤃ꢶꢉꢊꢳꢴ꤄ꢈ꤅ꢥꢐꢑ꣍꣋꣤꤆꤇ꢗꢘꢩꢋꢌꢍꢎꢏpress@sensortower.comꢐꢑꢍꢎꢏsales@sensortower.com- All Rights Reserved2Sensor Tower ꢒ ꢌꢍꢎꢏꢐꢄꢅꢎꢏꢆ꤈ꢆ꤉꣚ꢈꤊꤋꤌꤍꤎꢂꤏꢋꢌꢞꤐꤑꤒꤓꤔꢈꢣꢤꢧꢨꢞꤕꤖ | ꣓ꤗꢂSensor Tower- All Rights Reserved3Sensor Towerꢼ꣌꣺终Sensor TowerApp PerformanceInsightsSensor TowerApp AdvertisingInsightsSensor TowerAudienceInsightsSensor TowerPathmatics DigitalAdvertising Insightsꢓꢔꢟꢠꢇꢈꢓꢔꢕꢊꢇꢈꢧꢨꢇꢈꢳꢴꢕꢊꢇꢈꢖꢗꢁꢂꢓꢔꢡꢢꢣꢤꢥꢦꢖꢗꢘꢙꢔꢚꢛꢜꢝꢞꢖꢗꢠꢩꢧꢨꢪꢫꢬꢭꢮꢧꢨꢯꢰꢱꢲꢧꢨꢖꢗꢳꢴꢕꢊꢣꢤꢥꢦꢑꢒꢓꢔꢕꢛꢜꢳꢴꢵꢶꢥꢷꢸꢯꢖꢹꢒꢺꢻꢑꢒꢓꢔꢕꢄꢅꢖꢗꢘꢙ奏ꢚꢛꢜꢖꢝꢞꢟꢁꢑꢒꢓꢔꢕ꣒꣇꣓꣔꣕꣖꣗꣘ꢛꢜꢳꢴ꣙ꢧꢓꢑ ꢒ ꢓ ꢔ ꢕ ꣥ ꣦ ꣧ ꣨ ꣩ ꢟ ꢁ ꣪ ꣫ ꢬ ꣬ ꣭ꢼꢜꢐꢥꢽꢾꢿꣀꢥꣁꣂꣃꢥ꣄ꣅꢖ꣆꣇꣈ꢠꢡꢎꢢꢣꢟꢁꢤꢥꢦꢧꢤꢥꢨꢩꢟꢁꢪꢫꢬ꣚꣛꣜ꢛꢜꢳꢴ꣝꣖꣞꣟ꢬꢭꢮ꣠ꢍ꣡꣢ꢓ꣗FacebookꢥInstagramꢥX꣜꣮ Twitter꣟ꢥ꣉ꢺꢛꢜꢳꢴ꣊ꢣꢖ꣊꣋ꢥ꣌꣍꣎ꢥ꣏꣐ꢟꢁꢭꢮꢟꢁ技ꢯꢰꢱ (SOV)ꢲ꣘ꢟꢁ꣜ꢟꢁ꣣꣤꣟ꢲOTTꢥYouTube꣑ꢠꢡꢎꢟꢁ꣆꣇ꢥ꣣꣤ꢯꢥ技꣑ꢲꢯꢰꢱ꣜SOV꣟ꢖꢨꢩꢪꢫ꣑ꢲ- All Rights Reserved4Sensor Towerꢼ꣌꣺终Sensor TowerGamingSensor TowerAdvanced UsageInsightsSensor TowerPathmaticsSensor TowerVideo GameInsightsInsightsRetail Media InsightsꢃꢄꢇꢈꢓꢔꢕꢊꢇꢈꢹꢺꢋꢌꢇꢈPC/꣈꣉ꢃꢄꢇꢈꢖꢗꢁꢂꢃꢄꢣꢤꢥꢦꢖꢗꢁꢂꢓꢔꢔꢚꢵꢶꢷꢸꢖꢗꢻꢼꢯꢻꢽꢹꢺꢾꢿꣀꣁꢋꢌꣂꣃ꣄ꣅ꣆ꢖꢗPCꢯ꣈꣉꣊꣋ꢼ꣄꣌꣍ꢃꢄ꣎꣏꣇ꢮꢇꢈꢑꢒꢓꢔꢕꢢꢣ꤂ꢞ꣜꤃ꢻ꤄꤅꣖ꢔ꤆꣟꤇꤈ꢑꢒꢓꢔꢕ꣯꣰ꢜꢐꢎ꣄ꣅꢆꢺ꣆꣇꣈꣉ꢺ꣯ꢑꢒꢓꢔꢕꤕꤖꤗꢤ꣥꣦ꢖꤘ꣥ꢎꢟꢁꤙꤚꢥꢑꢒꢓꢔꢕꤨꤩ14ꤪ꤫PCꢖ꣨ꤐꢠꢡꤊ꤬꣧ꢄꢎ꤉ꤊꢷꢸꢯꢥꢹꢒꢥRPD ꢖ ARPDAUꢬꤋꤌ꣱ꣲꢜ꣈ꣳꢺ꣯꣰꣈꣉ꣴꢎꣲꢜꣵꢆꢺꣶꢜꤛ ꤜ ꣽ ꤝ ꢥ ꢠ ꢡ ꢰ ꢱ ꢥ ꣣ ꣤ ꢯ ꢖ 技 ꢯ ꢰ ꢱꢅꤨ100꤭꣰꤮ꢎ꤯ꢯꢥꤰꢹꢥDAUꢥMAU꣑ꢑꢒꤍꤎꢗꢘ꣥꤂꣜ꢔ꤆ꢥꤏꤐ꣑꣟ꢖꤑ꣥꤂ꢐꢥꣁꣂꢜꢐꢥꣷꢻꢜꢐꢖ꣸꣹ꢜꢐꢎ꣺ꣻꢺ(SOV) ꢬꤞꤟꤠꤡꤝ꣥꣦ꢆꢇꢟꢁ꤃ꤢꤣꢿꢖ꣌꣍ꤱꤲꢬꤳꤴꤵꤶꢧꤷꤸꤹꢬꤦꤧꤵꤶꤞꤺ꣜ꤒꤓꢥꤔ꣎꣑꣟꤉ꤊꢲꢭꢮ꣼ꣽꣲꢜꣾꣿ꤀꤁ꢲꤖꤗꤛꤜꤤꤥꢎꤦꤧꢲ꣖ꣁꣂꢲ- All Rights Reserved5Sensor Towerꤘꢨꤙꤚꤛꤜꢑꢹꤒꤝꤞꤟ2025꣏ꢀ好ꢁꤠꤡApp StoreꢖGoogle Playꢈꢉꢊ꣛꣜ꣃ꣄ꢟꤢꤣꣴꣵꤤꢕꤑꤒ꣤ꤥꤦꤧꤨꢍꤩꤚ꣛꣜ꤪ꤫ꢈꤑꤒ꤬꤭ꢶꢧ꤮ꤧꤨꢍ꤯ꤰꢈꤥꤦꤱ꣤ꤑꤒꤲꤳꢟ꣒ꢶꤏꤑꤒꢖꤥꤦꤱꤓꤔꢈꤴꤵꢉꢊ꣛꣜ꢩꤶ꣭ꢟꤛꤜꢑꤷꢰꢱꤸMobile Legends: Bang Bangꤹꢈ终ꤺꤻꤼꢟꤽ꣔ꤾ꣚ꤟꢼꤿꥀ꣛꣜ꥁꥂꣿꢀ好ꢁꣃ꣄ꥃꥄꥅꥆꢌꥇ꣣꣤ꢖ꣐ꥈꥉ꣕ꢩ꣐ꣃꢶꢽ꣑꣒ꢳ꣓꣔꣕Sensor Towerꢈꤑꤒꢎꢛ꣓ꤗꢢApp StoreꢖGoogle Playꥊꥋꢋꢌꤢꥌ⼊ꥍIAPꥎꤑꤒꢈꥏꥐꢟꥑꥒꢐꢑꤑꤒꢍ꥓꥔꣺꥕꥖ꢋꢌꢞꤐ꣖ꢓꤑꤒꢟ꣒ꢶ꣙ꢧ꣚꤀꥗ꢖꣾ꥘ꥊꥋꢈ꥙꥚꥛꣦ꤑꤒꢩ꥜꥝꣈꥞꤇ꤎ꥟ꥠꤑꤒꢟꥡꥢꥣꥤꤑꤒꢎꢛꥥ创ꥦꥧꤑꤒꥍꢳꢴꥨ꥜ꥩꥎꢩSensor Towerꢈꤥꤦꤱꢎꢛ꣓ꤗꢢApp StoreꢖGoogle Playꥊꥋꢈꥏꥐꢟꥑꥪꥫꥬꥭꢍꥮꥯꤥꤦꢖ꥓꥔꣺꥕꥖ꢋꢌꢞꤐꢈꤥꤦꤱꢩGoogle Playꣿꥰꤰꥱꥲꥑꥳꢌꢩ- All Rights Reserved6Pathmaticsꢱ꣖ꢅꢆ꣗꣘꣄ꢳꢴꢕꢊ꣙꣚Sensor Tower꣛꣜꣝꣜꣞꣟꣠ ꣡꣠꣢꣣ ꢲ꣤꣥꣦꣜꣤꣧꣨꣩꣠꣢꣪꣜꣫꣤꣬꣤꣭꣮꣯꣰꣜ꢎꢛ/꣺ꦇ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱FacebookInstagram꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱Sensor Tower ꥴꤥPathmaticsꥳ꣔ꥵꥶꥷꢎꢏꢐꢑ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ꢷꢸꢈ꣫꣬ꢟꥸꥹꥺꥻꥼ科ꢟꣅꢜ꥽ꢐꢑꥼ科꥾꤆ꢈYouTubeTikTok꣱ ꣱ ꣱ ꣱꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱ ꣱꥿꥞꣥ꢩ同꣔Pathmaticsꢟꥵꥳ꣒ꢙ꣪ꦀꤰꢍꦁꥱꦂꢁꢍꦃꦄꢍꦅꦆꥱꢍꦇꤰꢍꦈꤰꢍꦉꥱꦂꢍ꣰ꤛꢍꦊ꣱ ꣱ ꣱ ꣱꣱ ꣱ ꣱ ꣱ꦄꦋꢍꦌꦄꦍꢍꦄꦎꦏꢖꦐꤰꦑꣃ꣄ꢈꢎꢏꢐꢑꢷSnapchatXꢸꢟ꣨꣩ꢐꢑꥼ科ꢍ꥛꣇ꢖꦒꦓꤱꥏꥐ꣒ꢶꢐꢑ꤬ꦔ꣱ ꣱꣱꣱꣱ꦕ(SOV)ꦑꢎꢛꢟꤶ꣭ꢹꤒꤟꢼ꤯ꢥꢦꣿFacebookꢍInstagramꢍX CorpꢍYouTubeꢍTikTokꦑꢔꢕꢟ꣒ꢶ꣱ꦖꦗꢍꦘꦙꢍꢉꢊꦚꢖOTTꦑ꤯ꦛꦜꦝꢈꢐꢑ꣍꣋ꢩLINE꣱ ꣱ ꣱ ꣱꣱ ꣱ ꣱ ꣱ ꣱꣱ ꣱ ꣱ ꣱ ꣱꣱LinkedinPinterestReddit꣱ ꣱ ꣱ ꣱꣱Pathmaticsꦞ꤀꤁꤄ꤑꦟꢎꢏꢐꢑꦠꤛꢟꣅ꣠ꢌꦡꦢ略ꦠ꣺ꦇꥏꥐꦣꦤꢐꢑꦜꦝꢈꦒꦓꤱꢍꦣꦥꦦꦒꦓ꣱ ꣱ ꣱ ꣱꣐ꤛ (CPM) ꢖꦧ꣧ꢩ꣱OTT꣱ ꣱ ꣱ ꣱ ꣱ ꣱Desktop VideoDesktop DisplayMobile VideoMobile DisplayMobile App꣱ ꣱ ꣱ ꣱ ꣱ ꣱꣱ ꣱ ꣱ ꣱ ꣱ ꣱꣱ ꣱ ꣱ ꣱ ꣱ ꣱꣱ ꣱ ꣱꣱꣱ ꣱- All Rights Reserved7ꣲꢡꤘꢨꤙꤚ06091415171921232733ꢀ好ꢁꢉꢊ꣛꣜ꣃ꣄ꦨꦩꢀ好ꢁꤰ꣘ꦪꦫꢂꢣꢤꤪ꤫ꢖ꣛꣜ꦬ꣥ꦭꦄꢁꦮꤰꦯ好ꦰꦱꦲ终ꤺꤻꤼꢂMobile Legends Bang Bangꢀ好ꢁꢧꢨꢞꣿꢄꢅ꦳ꢴ꤄ꢈꥦꥄꥧꦴ- All Rights Reserved8ꣳ好꣣ꢁꢂꢃꢄꣃ꣄ꦨꦩ- All Rights Reserved9ꣳ好꣣ꢏꢁꢂꢃꢄꢽ꣑꣒ꣿ꤀꤁꤂ꢠꢰ꤃꤄꣠꤇ꢏSensor Towe