2025移动市场报告（英）-Sensor Tower

The industry's leading reportState of Mobile 2025ReportState of Mobile 2025Copyright ©Sensor Tower02Executive Summary | Key Takeaways0402050306Mobile gaming bounces back.Consumer spend in non-games soars.Going global: competition spans across regions.Connecting mobile to in-person amid digital fatigueCrypto apps are booming again.Gaming in-app purchase revenue climbed 4% YoY as Strategy, Puzzle, and Action fuel growth.Revenue growth accelerated to +25% year-over-year (YoY). Consumers are willing to pay for services across categories.Retail is an example area of global competition with Chinese-backed Temu and SHEIN entering the space.Many of the fastest growing categories connect users across devices or to their in-person experiences.Improving macroeconomic conditions and higher Bitcoin prices helped fuel a resurgence in crypto apps.01AI is everywhere on mobile.AI apps continued to soar in 2024, and use cases spread across verticals, from productivity to finance.Executive Summary | Mobile Landscape at a GlanceNew App DownloadsYoY GrowthiOS & Google Play258,000 apps downloaded per minute in 2024136Billion-1.0%In-App Purchase (IAP) Revenue$150BillionYoY GrowthiOS & Google Play. Revenue is gross, inclusive of any percent taken by the app stores.$285,000 spentper minute in 2024+12.5%TotalHours Spent4.2TrillionYoY GrowthiOS & Android.Excludes third-party Android in China and other markets.>500 hours on average for every person on Earth in 2024+5.8%Average Time Spent per User3.5Hours per DayYoY GrowthiOS & Android Across 60+ Markets (Excludes China)>13 minutesper waking hour+2.9%# of AppsUsed per User26Per MonthYoY GrowthiOS & Android Across 60+ Markets (Excludes China)7 unique appsused each day per user on average+9.2%State of Mobile 2025Copyright ©Sensor Tower03ContentsState of Mobile 2025Copyright ©Sensor Tower040101Macro Mobile TrendsPage 0902AI on MobilePage 2003GamingPage 2804FinancePage 420105RetailPage 4706Video StreamingPage 5307SocialPage 5708Food and DrinkPage 6511SportsPage 8010Health and FitnessPage 750109TravelPage 7012Top Apps and GamesPage 86Note: Top publishers by app store revenue | Source: Sensor TowerSensor Tower | Our CustomersTop publishers trust Sensor Tower insights to grow their business.State of Mobile 2025Copyright ©Sensor Tower05Next level insights.data.ai is now partof Sensor TowerAbout this data:MethodologySensor Tower’s Insights team compiled the download and IAP revenue estimates provided in this report using the Sensor Tower Mobile App Insights platform.Figures cited in this report reflect iOS App Store and Google Play download and revenue estimates for January 1, 2014 through December 31, 2024.Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards the total.Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total.Android app download and