品牌价值-最有价值和最强大的泰国品牌50强的2025年度报告（英）

Thailand 50 2025 The annual report on the most valuable and strongest Thai brands Thailand's top ranked brands record 5% year-on-year growth, reach $44.6 billion in valuation + Thai economic growth drivers: Brands from Oil & Gas, Engineering and Financial sectors + PTT secures top spot as Thailand’s most valuable brand for fifth consecutive year + Krung Thai Bank leads in strength with a BSI score of 91.6/100 + Chang changes the game as fastest growing brand, doubling in brand value + Thailand’s brands to watch: Capitalising on culture for global growth and influence + Eco-innovators rise: PTT reigns with highest Sustainability Perceptions Value and positive gap value + PTT’s CEO sets the benchmark for brand leadership in Thailand + The Land of Smiles drives global Soft Power through culture and innovationBrand Finance Thailand 50 2025brandirectory.com/thailand  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Alex Haigh, Managing Director, Brand Finance Asia PacificCountry Overview 6Valuation Analysis 8Most Valuable Thai Brands 2025 9Most Valuable Brand: PTT 11Fastest Growing Brand Value: Chang 12Brands to Watch: Centara Hotels & Resorts, 13 MK Restaurants, Delta Electronics, Thai Airways, Blend 285Brand Strength Analysis 15Brand Guardianship Index 17Sustainability Analysis 19Global Soft Power Index 21Brand Spotlight 23Ngern Tidlor 24Piyasak Ukritnukun, Managing DirectorBrand Value Ranking (USDm) 27Methodology 28Our Services 36Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Thailand 50 2025brandirectory.com/thailand  5Alex Haigh Managing Director, Brand Finance Asia PacificWhat makes a brand valuable? That is the question this stu