新消费乘风破浪，全场景深度重构

⚫ ⚫ ⚫        ⚫ ⚫ 高端型中端型大众型•天然、有机，新鲜肉类含量高•主粮>100元/kg•零食>200元/kg•主要由国外品牌供应•肉粉含量更高，营养成分更科学•主粮50-100元/kg•零食100-200元/kg•国产品牌市占率持续提升•肉粉和谷物制成•主粮<50元/kg•零食<100元/kg•主要由国产品牌供应国外品牌国产品牌 幸福感饱腹解压解馋方便食用便携补充营养无气味看剧65.20%73.70%15.60%45.70%58.40%27.40%10.40%5.90%5.30%聚会19.00%72.80%20.70%45.90%49.50%31.30%32.90%11.10%14.80%周末39.60%76.00%21.80%49.60%52.60%22.80%12.80%10.20%5.40%下班后34.40%67.90%29.40%40.90%46.90%24.00%8.50%9.20%5.00%宵夜20.50%68.40%33.50%30.60%58.50%31.10%9.00%5.80%4.60%出游16.40%62.30%39.50%37.30%43.40%47.00%52.10%19.00%14.20%办公室茶歇30.20%58.70%39.80%48.10%47.00%34.40%33.90%12.70%25.40%早餐7.40%52.70%53.30%32.00%29.30%34.70%22.70%32.70%14.70%具体场景用户占比各场景考虑因素消费品图片平均价格 202462%