2025年中国奢华旅行白皮书（英文版）-爱点击携程旅行

CHINESELUXURYTRAVELERSWHITEPAPER 2025 @ 2025 iClick Interactive Asia Limited. All rights reserved.IFrankie HoPresident, International BusinessiClick Interactive Asia LimitedThis whitepaper provides an in-depth analysis of the key shifts and trends influencing the high-spending outbound traveler segment in China for 2024. It serves as a vital resource for luxury brands and marketers seeking to gain insights into the demographics, behaviors, and preferences of these travelers, alongside the psychological motivations and decision-making processes that drive their consumption patterns. Furthermore, it features comprehensive research on China’s leading digital platforms, including emerging social media channels, and offers actionable strategies for leveraging data-driven solutions to effectively engage high-spending Chinese travelers throughout their journeys.In addition to presenting an overview of China’s luxury market, the whitepaper examines the significant opportunities presented by duty-free cross-border e-commerce and the impact of digital payment platforms on purchasing decisions. It includes expert insights on optimizing these platforms for luxury cross-border e-commerce, enabling businesses to maximize their outreach to this affluent consumer base.Looking forward, this whitepaper explores the evolving landscape of Chinese high-spending travelers in 2025, highlighting emerging trends such as digital nomadism, forecasts for popular destinations, and predominant shopping categories. These insights are invaluable for luxury brands aspiring to maintain a competitive edge in targeting this dynamic segment.We extend our sincere gratitude to our two esteemed data partners - Ctrip, a leading online travel platform in China, and a major Chinese payment brand. Their reliable data has been instrumental in the development of this whitepaper, which aims to equip key stakeholders with the latest insights into China’s high-spending traveler market.Our collective objective in creating this whitepaper is to furnish businesses with a nuanced understanding of China’s high-spending traveler landscape. We trust that the insights presented herein will inspire innovative strategies and drive growth for businesses navigating this rapidly evolving sector.FOREWORDFROM ICLICKIIAs the proud partner for iClick’s 2025 Luxury Chinese Travellers Whitepaper, Ctrip is delighted to endorse this pivotal report that provides unmissable insights into the behaviours and purchasing habits of high-spending Chinese travellers.In today’s dynamic market, understanding the preferences, motivations, and spending patterns of this key spending group is essential for brands seeking to thrive in the luxury sector. This whitepaper distills critical data and emerging trends, from the rising demand of experiential travel to the pivotal role of personalised digital engagement. It provides a comprehensive analysis that empowers businesses to develop tailored strategies that resonate with this di