2025年及未来越南户外广告与数字户外广告白皮书趋势创新与市场预测（英文版）

THE FUTURE Trends, Innovations, and MarketPredictions for 2025 and BeyondA publication by Moving Walls Group, 2024www.movingwalls.comWhite Paper byOF OOH & DOOHIN VIETNAM:#NOBOUNDARIES#NOBOUNDARIESWHEN YOUA publication by Moving Walls Group, 2024MOVE WALLS,THERE AREwww.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024www.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024www.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024CAGRCAGR20242029$118.5 million $130.60 million1.18%2024-2029www.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024www.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024www.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024Average cost per person (2022): $0.85Average cost per person (2023): $0.89Year-over-year increase: 4.7%www.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024Global programmatic DOOH spending (2024 projection): Approaching $900 millionKey urban centers driving growth: Ho Chi Minh City, HanoiFocus areas: Smart city initiatives, public transportationHo Chi Minh CityHanoiwww.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024GDP growth rate (2023): 5.05%Projected GDP growth rate (2024): 6%Internet penetration rate (2023): 77.7% of population Active social media users: 76.95 millionwww.movingwalls.comWhite Paper byA publication by Moving Walls Group, 2024Total media ad spending (2023): $3.11 billionDigital ad spending share: 33.8% of total media ad spend Average time spent outside home daily: 6.5 hoursPercentage of urban population: 37.3%Projected urban population by 2025: 40%www.movingwalls.comWhite Paper bywww.movingwalls.com