Capgemini-代理人真正要求的是什么？人寿保险公司不能忽视的3个数字要务（英）

What agents are really asking for? 3 digital imperatives life insurers can’t ignore1What agents are really asking for?3 digital imperatives life insurers can’t ignoreWhat agents are really asking for? 3 digital imperatives life insurers can’t ignore2In brief:010203Insurers can help to solve agent concerns about increasing market reach, selling more policies and better servicing clients with user-friendly field marketing tools that don’t overwhelm.To reverse declining life insurance adoption, insurers must empower both agents and customers equally with a compelling, easy-to-understand and transparent value proposition powered by digital tools.Agents with real-time insights, access to field sales and marketing tools, streamlined customer onboarding and customer service drive best-in-class experience.Just 51% of consumers reported having life insurance in 2024, compared to 63% in 2011. American consumers cite cost as the primary reason for the change, and yet more than half (54%) of those that believe life insurance is too expensive admit their assumptions are based on a gut feeling or guess.To counter this decline in consumer interest, life insurers must change public perception and reignite trust in life insurance, which starts with your most important advocates: your agents.On the front lines of educating consumers, agents are too often constrained by siloed, legacy and cumbersome processes and technology. This handicap hinders their ability to deliver clear, compelling messages about the value of life insurance products. Outdated technology also serves as a barrier for consumers who site long wait times to speak with customer support, or their inability to access and make changes themselves on their policies.The solution lies in reimagining the self-service experience for the customer (with their agent in the loop) through a connected digital ecosystem. By investing in modern, seamless distribution and servicing platforms — where quoting, underwriting, and claims servicing are intuitive for both agents and insureds — life carriers can empower agents to spend less time on administrative tasks and more time building meaningful customer relationships.What agents are really asking for? 3 digital imperatives life insurers can’t ignore3There are three main areas of concern for life insurance agents looking to grow their business: expanding market influence, enhancing operational efficiency and providing strong customer service. Insurers that equip agents with modern digital capabilities to help them to achieve these goals and facilitate their ease of doing business will remain relevant and successful in the decades to come.Here are three areas of concern life insurance agents consistently say they need support on:1. “I want to increase my market reach.” Most agents are not marketers by nature or trade — they are salespeople who engage with their customers and hope to close the deal. As they grapple with how to expand their presence and reach beyond th