Capgemini年杂货趋势：改变商店（英）

Grocery trends: Transforming the storeHow grocers and mass merchants can embrace in-store technology to lower costs, improve margins, and enhance the experienceIt’s a digital world, even in the physical store. How can retailers embrace in-store technology to lower costs, improve margins, and enhance the experience?2Transforming the storeIntroductionOur latest consumer research signals a warning for traditional retailers: in-store engagement is declining, with only 60% of consumers reporting significant interaction with physical stores—down from 66% in November 2023. Meanwhile, online shopping continues to rise, with 46% of consumers making digital purchases in November 2024, up from 36% the previous year. Do these numbers mean shoppers are abandoning brick-and-mortar retail? Not necessarily. Instead, it highlights the need for retailers to rethink and redesign the in-store experience to better align with evolving grocery industry trends and consumer preferences.In today’s digital age, there’s no such thing as “just a store.” Modern retail spaces are evolving—from simple places to shop, to destinations for product discovery, personalized experiences, and value-added services. And yet, many stores lack the digital components they need to deliver on consumers rising expectations and evolving preferences. This is especially true of the grocery and mass merchandise categories, where organizations have made substantial investments in digital solutions, but few technologies play a meaningful role in the store experience. To stay competitive in 2025 and beyond, retailers—especially in the grocery and mass merch categories—need to recognize that it’s a digital world, even in a physical store. In this article, we explore how grocers can rethink their approach to in-store technology, leveraging new and advanced digital solutions to solve the core challenges of the market and address the changing needs of consumers. 57% Tech enabled in-store experiences Are a top loyalty factor for grocery shoppers3Digital transformation for grocery: How grocers and mass merchants can leverage digital technology to overcome core challengesBelow are seven common challenges and the innovative digital solutions that can help grocers and mass merchants stay competitive in a challenging landscape.1. Improving gross profit margin2. Food safety and traceability3. Rising labor costs and talent shortages4. Friction in the customer experience5. Lackluster customer experiences6. Technology sprawl7. Shrink and wasteChallenge 1: Improving gross profit marginAmid rising supply chain costs, escalating last-mile delivery expenses and increasing labor demands that raise both the cost of goods sold and the cost-to-serve, grocers are struggling to maintain gross profit margins. In many cases, organizations have exhausted obvious opportunities to cut costs and customers can no longer tolerate price increases. At the same time, additional cuts will damage the customer experience. This is forc