品牌价值-最有价值和最强大的航空航天与国防品牌25强的2025年度报告（英）

Aerospace & Defence 25 2025 The annual report on the most valuable and strongest Aerospace & Defence brands Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Aerospace & Defence 25 2025brandirectory.com/aerospace-and-defence  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Sector Overview 6Valuation Analysis 8Most Valuable Aerospace & Defence 9 Brands 2025 Most Valuable Brand: Boeing 11Fastest Growing Brand Value: SAAB 12Brand Strength Analysis 13Brand Guardianship Index 15Sustainability Analysis 17Brand Value Ranking (USDm) 19Methodology 20Our Services 28Boeing remains the world’s most valuable Aerospace & Defence brand for the 10th year running + Boeing holds onto the top spot with brand value up 12% to USD18.2 billion + Saab is the fastest-growing brand, up 59% amid surging European defence demand + SpaceX is the strongest brand in the ranking with a Brand Strength Index (BSI) of 90.1 + Rolls-Royce posts the fastest growth among top 10 brands, up 44% + GE Aerospace enters the ranking as an independent brand with strong stakeholder confidence + Sector brand value rises 10% overall, driven by increased defence budgets, recovery in aviation, and growth in commercial space + South Korea, Germany, Italy and the United Kingdom show the largest national brand value gainsForewordBrand Finance Aerospace & Defence 25 2025brandirectory.com/aerospace-and-defence  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand