2025年旅游展望（英）

research@skift.comSKIFT RESEARCH2025 TRAVELOUTLOOK2025 SKIFT RESEARCH TRAVEL OUTLOOK2AUTHORSSETHBORKOHEAD OF RESEARCHVARSHAARORARESEARCH MANAGERPRANAVIAGARWALSENIOR RESEARCH ANALYSTROBIN GILBERTJONESSENIOR RESEARCH ANALYSTSANIYAZANPURERESEARCH ANALYSTASHABRIZVIRESEARCH ANALYSTATHIRATHOPPILJUNIOR RESEARCH ANALYSTPREEYAKHONGWIRRESEARCH EDITORREPORT OVERVIEWWhat You'll Learn in This Report:•Global travel outlook consumer survey, 2025 trends•Online travel revenue and gross bookings forecast, 2024–26•Hotel revenue forecast, 2024–26•Short-term rental revenue forecast, 2024–26•Airline passenger revenue forecast, 2024–25•Global travel industry performance in 2024Welcome to Skift Research's 2025 Travel Outlook. Newto the outlook this year is a five-country survey onupcoming travel trends. This proprietary dataset givesinsights into how the consumer across North America,Europe, and Asia intends to travel in the year to come.Plus, you will also find our revenue forecasts for theonline travel, hotel, short-term rental, and airlinesectors. Alongside these estimates are key trends andinsights that will drive the performance of these criticaltravel sectors in 2025 and beyond.We hope you enjoy!DISCLAIMERThis report is produced for Skift Research subscribers and is for subscribers’ use only. Subscribersacknowledge that the contents of the Skift Research Reports are copyrighted by Skift and thatneither subscribers nor their employers where applicable hereby obtain rights whatsoever in thesame. Subscribers shall not directly or indirectly reproduce, download, or otherwise distribute (inprint, electronic, or intranet format) this report, in its entirety or in part, without prior writtenpermission from Skift.While the author has made every attempt to ensure that the data and analysis presented in thisreport are reliable and accurate, Skift Research cannot be held responsible for any errors oromissions.Key TakeawaysConsumer OutlookGlobal Travel PerformanceOnline Travel Agencies01020304TABLE OF CONTENTSHotelsShort-Term RentalsAirlines050607Key Takeaways01TRAVEL IN 2025If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025bring? Likely a slow and steady baseline of growth amid divergence, challenges,and change.Let’s start with the growth! Our research points to high single-digit revenuegrowth for the travel industry in 2025. That is below the revenge travel era, but ina world where the IMF expects global GDP to increase by 3.2%, travel gaining ~7–10% still makes us a “GDP-plus” high-growth industry.Our proprietary 2025 outlook survey makes travel’s wallet share increase clear.Travel is the discretionary purchase that people are most excited to splurge on. Itoutranks dining, electronic gadgets, home goods, jewelry, and others. The shift tospending on experiences over things remains strong.Next up, divergence. Donald Trump will return to the White House, bringing alonghis unpredictable style of governance. Slow growth remains the order of the da