品牌价值-澳大利亚最具价值和最强大品牌100强的2025年度报告（英）

Australia 100 2025 The annual report on the most valuable and strongest Australian brands Commonwealth Bank becomes Australia's most valuable brand + Commonwealth Bank takes top spot at $15.7 billion brand value + Tooheys is fastest-growing, tripling in value to $452 million + Thriving retail and airlines prosper through innovation, while some brands struggle with consumer criticism + Sustainability is becoming a key differentiating factorBrand Finance Australia 100 2025brandirectory.com/australia  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Mark Crowe, Managing Director, Brand FinanceCountry Overview 6Valuation Analysis 9Most Valuable Brand: Commonwealth Bank 11Fastest Growing Brand Value: Tooheys 12Brand Strength Analysis 13Sustainability Analysis 15Brand Value Ranking (AUDm) 17Methodology 19Our Services 25Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+61 2 8076 5791www.brandfinance.comForewordBrand Finance Australia 100 2025brandirectory.com/australia  5Mark Crowe Managing Director, Brand Finance AustraliaBrands are the most valuable intangible assets in business today. They drive demand, motivate staff, secure business partners and reassure financial markets. Strong brands create high ‘brand equity’ with customers, thus enabling a business to differentiate itself in the market, increase margins, sell larger volumes and promote brand loyalty. Successful organisations recognise the need to understand brand value and brand strength when making informed strategic decisions. Placing a financial value on such a powerful asset compels boards and management to understand and recognise the need for effective brand investment. By valuing brands, we also provide a common language for marketing and f