2025年消费体验指数（英）

SHOPPEREXPERIENCEINDEXV O L U M E 1 803050713394524Foreword In this report Social media’s full-funnel influencePersonalized offers motivate shoppersKey takeaways Today’s shopper path: Blendingonline and offline seamlesslyTABLEOFCONTENTSConsumers trust fellow consumers – The influence of UGC and creator content2Brands and retailers, getready: Your customers havespoken again, and they'remaking their expectationsfor 2025 crystal clearWhat's on their minds?  In case you need to further substantiate your social media strategy, look no further.Your consumers are increasingly using social media for every touchpoint of theirjourney, from awareness, to consideration, purchase and advocacy. This pattern hascontinued over the last three years, with consideration and advocacy showing thehighest relative increase. Time to sweat the assets - and your entire content supplychain of branded and organic content - as part of your full-funnel strategy. Yourconsumers appreciate that.Last year, we asked shoppers to self identify themselves within three categories ofcreators - passive (lurkers), reactive (will share when prompted), and proactive(always on). This year, we saw a significant jump in the reactive category - 54% thisyear compared to 36% last year - and the rise is coming from the passive category.Every other shopper is willing to create content on your brand’s and products’behalf, if you will only ask them. They are a powerful, cost-effective, and authenticsource of your User-Generated Content (UGC) strategy - the holy grail of marketing.Creators are among all of us88% of shoppers want a seamless shopping experience across differentchannels (online, in-store, mobile). While online and social media wateringholes continue to rise, physical stores are playing a huge role in shaping theshopping journey. Time to consider further optimizing your omnichannelstrategy to capitalize on the “showrooming” and “webrooming” behaviorswhere shoppers transcend between online and in-store to discover,experience, and purchase your products.Seamless omnichannel experienceSocial media’s staying powerSHOPPER EXPERIENCE INDEX - VOLUME 18 | © 2024 BAZAARVOICE, INC.F O R E W O R DConsumers crave authenticity and relevance and trust recent, detailed reviewsthat speak to their specific needs. Personalizing your content and offers andplacing them where your shoppers are makes a real difference. If you haven’talready done so, time to consider upping your contextualization game - be atthe right place at the right time with the right content.Regardless of age group, one out of two consumers makes monthlypurchases on social media. There is no material generational gap when itcomes to social shopping. Social media is not only the new search, it isbecoming your new storefront and register as well. Social commerce is here to stayIt’s about me, the consumerConsumers trust fellow consumersOur data shows shoppers are really taking cues from each other these days—8 out of 10 see user-genera