2019年全球媒体行业报告（英文）

REPORT STATE OF THE MEDIACISION’S 2019 GLOBAL10TH ANNUALCision’s 2019 Global State of the Media Report 11Cision’s 2019 Global State of the Media Report Executive Summary ................................................................................................................2The Goal of Journalism in 2019 ................................................................................3The Goal of Journalists in 2019 ................................................................................5The Biggest Threats to Journalism ...................................................................8Lower Budgets and Fewer Resources ..................................................... 10Social Media is Complicated .....................................................................................11What Journalists Want .....................................................................................................14Relevance, Relevance, Relevance.....................................................................17Conclusion ..............................................................................................................................................20Table of Contents2Cision’s 2019 Global State of the Media Report Executive SummaryThe past 12 months have been challenging for the media industry. Members of the press must contend with personal attacks, accusations of fake news, and the rapid spread of misinformation. Social media has been particularly difficult to work with this year, with complex updates to data privacy laws and sudden changes in newsfeed algorithms. However, amidst this formidable environment, there’s a glimmer of hope; trust in the media might actually be on the rise. According to Cision’s 2019 State of the Media survey—the company’s 10th annual—which collected responses from 1,999 journalists in 10 countries, relevance and trust are more important than ever. Global respondents by outlet1. Journalists are making more data-driven decisions around the content they publish. 2. Social media is becoming a more challenging and complex partner for publishers. 3. Facing a lack of resources, journalists are overwhelmed and overworked. 4. Journalists believe the public’s lack of trust in the media might be on the decline. 5. PR outreach needs to be more relevant and targeted to stand out. Key TakeawaysPrint43.8%Broadcast 14.1%Online only21.5%Freelance19.1%Social influencer4.8%Responses reflect growing concerns around the changing role of social media, an increasing reliance on data-driven storytelling, and positive shifts in perceptions of trust. In this fragmented, dynamic media environment, communications and PR professionals have an opportunity to become even more reliable partners with their media counterparts. Cision’s 2019 Global State of the Media Report 3Over a century ago, at the heart of the yellow journalism phenomenon, Walter Williams published the Journalist’s Creed, which remains one of