2018全球媒体现状报告（英文）

866.639.5087Copyright © 2018 Cision Ltd. All Rights Reserved.130 E Randolph St., 7th Floor, Chicago, IL 60601CISION’S 2018 GLOBAL STATE OF THE MEDIAREPORT 2567810111213Executive SummaryJournalism’s Big ChallengesAccuracy FirstDealing with Technological ChangeThe Continued Need for PRBuilding TrustFind the HookMethodologyAbout Cision2Cision’s 2018 Global State of the Media ReportKEY TAKEAWAYS• Being accurate is more important than being first.• Journalists are concerned about fake news and trust in the media.• Reporters and editors still trust the press release the most.• PR professionals are being asked to provide accurate, newsworthy information. It’s been both an extraordinary and challenging year for journalism — to say the least. On one hand, the profession has never been under greater attack. Constant accusations of fake news, anti-media sentiment coming from many of the world’s poli-ticians and a seemingly overwhelming supply of competing content has made it much more difficult for professional journalists and influencers to be heard. As the media contends with those real-ities, there are some signs many in the public have their back and are support-ing journalistic institutions again. In Feb-ruary 2018, The New York Times reported more than10 percent year-to-year reve-nue growth for the fourth quarter of 2017 and 7.7 percent for the full year — a boon for an industry that had largely been in decline. According to Poynter, The Times now has more than 2.6 million digi-tal-only subscribers, 3.6 million includ-ing print and the verticals. According to AdWeek, cable news ad revenue grew a whopping 25 percent year over year. The EXECUTIVE SUMMARYkey takeaway: people see how import-ant journalism can be with many critical stories impacting the way people think about politics, business and culture. As tested as the industry has been, one outcome from all the turmoil is that journalists need reliable public relations partners — perhaps more than ever before. According to Cision’s 2018 global State of the Media survey, in which the company surveyed 1,355 journalists from across six countries on their per-ception of the media and communica-tions industries, working with trusted professionals who can provide accurate, newsworthy information is a must. Here’s a breakdown of this year’s global respondents, by outlet:PRINT (NEWSPAPER/MAGAZINE)651 responsesONLINE-ONLY NEWS OUTLET267 responsesINDIVIDUAL/PERSONAL BLOG/FREELANCE194 responsesBROADCAST (TV, RADIO, PODCAST)208 responsesSOCIAL MEDIA PLATFORM35 responses48%20%15%14%3%3Cision’s 2018 Global State of the Media ReportFake news is a big deal and for good reason: It’s making people much more suspicious of all content they consume. Globally, 56 percent of respondants said that fake news is making readers more skeptical than ever about what they read and see. Here’s how the above sentiment was expressed by country: According to three-quarters of the survey’s respondents, being 100 per-cent accurat