2023年中国口服美容线上市场洞察-Early Data

口服美容补充剂电商市场洞察2023年YTD（1-10月）© 2023 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告Early Data 市场研究⼀•••© 2023 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.Early Data 市场研究2023年YTD线上口服美容产品总览—十月报告•••© 2023 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告Early Data 市场研究01.© 2023 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告01 口服美容产品行业概述Early Data 市场研究中国口服美容新纪元时代，线下超速增长，2年GMV增速>24%© 2023 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告01 口服美容产品行业概述Early Data 市场研究揭秘口服美容市场成分：从外养到内服，颜值经济的内卷之路© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告02 市场规模和增长趋势Early Data 市场研究02.© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告02 市场规模和增长趋势Early Data 市场研究‘妆食同源’热度不减，Q3口服美容GMV突破25亿增速亮眼03.© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告03 渠道纵览Early Data 市场研究国内渠道增速顶峰达40%，跨境渠道增速回落Q3出现负增长© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告03 渠道纵览Early Data 市场研究渠道变革之际，内容电商强势逆袭，撼动老牌货架电商霸主地位© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告03 渠道纵览Early Data 市场研究04.© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.04 品牌竞争2023年YTD线上口服美容产品总览—十月报告Early Data 市场研究品牌竞争：新品牌数量增长放缓，但表现不俗，市场份额增加© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.04 品牌竞争2023年YTD线上口服美容产品总览—十月报告Early Data 市场研究新品牌聚焦抗老美白，胶原三肽和麦角硫因等成分进入消费视野© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告02 市场规模和增长趋势Early Data 市场研究05.© 2022 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告05 热销单品Early Data 市场研究消费者为‘高品质’买单，日服成本200+高价占市场份额三成© 2023 EARLY DATA MARKETING INTELLIGENCE CO. LTD. All Rights Reserved. Confidential to EARLY DATA.2023年YTD线上口服美容产品总览—十月报告Early Data 市场研究联系我们总部网站邮箱电话Eleanor Bao市场经理